Wed 16th May 2012
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Has Triathlete magazine died?
Posted by: Editor
Posted on: Wednesday 26th January 2000


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Although there's been no formal announcement, Katherine Williams has confirmed that she has been "laid off" as the Editor (Monday). However, she's as much in the dark about the future as anyone else... If I had to hazard a guess I'd say that one of two things will happen: either 220 will buy out the remains and fold it in as a way of expanding their subscriber base and consolidating advertising (a sensible economic move) or that Triathlete will ask for a stupid amount of money and, as a result, we'll have the option of getting the US version to fulfill our outstanding subscriptions.

The market for triathlon magazines in the UK is small -- 220 has never found it easy although their current strategy seems to be paying off. Imports like Triathlete, either with or without UK content, are driven by a mindset that isn't based on the UK market. [Don't confuse the fact that they have an Editor here with the fact that the management isn't!]. Losing two (unrelated) Williams from the UK magazine business in the space of as many months might well be seen as an omen...

Damn, that article I wrote will never get published now...

 
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