Following on from a successful partnership in 2006, American based multisport apparel and wetsuit company, Zoot Sports, has once again signed up to be the official Apparel Sponsor of IRONMAN UK and the UK IRONMAN 70.3. Zoot Sports, the original triathlon company, was born in 1883 in Kona, Hawaii, the home of the IRONMAN Triathlon World Championships, and began making performance apparel that catered to elite athletes competing in the emerging sport of triathlon.

The innovative designs and apparel solutions such as the padded Tri Brief, the drop tail, the aerodynamically designed Tri Jersey, and the 3" inseam bike shorts immediately gained popularity as did the colourful lycra fabrics that were custom fit for athletes.

24 years later, the Zoot Sports focus remains the same: finding product solutions for multisport athletes. This Spring, Zoot Sports expands on their ULTRA line and introduces six game-changing BIOwrap™ features – ranging from an innovative integrated tri pad to a sew-free leg hem technology and even a new women’s support line. Zoot Sports has been committed to triathletes and their sport for over 24 years and the partnership with IRONMAN UK, allows UK athletes to take advantage of latest in product innovation and commitment to the sport from Zoot Sports.

Eli Carlson, Zoot Sports Director of Marketing, comments: “Zoot Sports is 100% focused on providing you with the ultimate in performance apparel and accessories. We are a multisport and multiseason company that provides the highest level of performance, innovation, quality and fit without sacrificing design and aesthetics. The athlete that is the most comfortable, supported and ventilated will be the athlete that performs best, race day and everyday”.

IRONMAN UK race organisers believe that athletes wanting to perform at their maximum would benefit form Zoot clothing, “The work that Zoot has invested in their clothing over the past 24 years has made them one of the premier manufactures of Tri Clothing in the world. The commitment to innovation and comfort, all done with the athlete in mind, can only benefit the IRONMAN UK athletes”.