GU, the world’s premier supplier of energy gel (sadly not available in the UK...), today announced its sponsorship of pro triathlete and five-time Ironman winner, Heather Gollnick. In addition to representing Heather’s personal racing, GU will be the official gel of her popular coaching program, IronEdge.

Gollnick’s five Ironman championships include a nearly unprecedented two in 2007: Ironman Louisville and Ironman Arizona. Now a resident of Lakewood Ranch, Florida, Gollnick has had particular success in her home state of Wisconsin, winning Ironman Wisconsin twice. She is a past National and World Champion in both duathlon and triathlon, and was the winner of Ironman Coeur de Alene in 2003. She is also the CEO of Iron Edge Training Camps, which provides training programs and coaching to a wide range of endurance athletes and events.

Holly Bennett, Senior Marketing Manager for GU Sports said “Heather is truly inspirational to female triathletes around the globe, and I'm particularly honored to add her to our roster of champions. We are thrilled to be part of her official nutritional program and to help her reach her ultimate goals of additional Ironman titles.”

“It is an honor to be part of GU’s elite team of athletes. Nutrition is a hugely important part of my training and racing, and GU’s gel is not only the original in the market, but the best,” said Gollnick.

Heather joins the GU Team that includes female colleagues and future Hall of Famers, Michellie Jones and Melanie McQuaid. This team is compromised of athletes at the top in their field competing in the most challenging of events, and feedback from the team contributes to the ongoing research and development of GU products.

For those not fortunate enough to have tried the product, GU Energy Gel was launched in 1994 making it one of, if not the first, in the energy gel market. For more information about GU see their website: www.gusports.com For more about Heather Gollnick and the IronEdge Training Clinics visit www.heathergollnick.com or www.ironedgecoaching.com