Profeet, the UK’s leading customised insole and sports footwear specialist, has launched a new free ten-minute ‘walk-in’ foot and footwear analysis service. The new service will quickly assess customers’ footwear and foot characteristics such as: function, motion, foot position, shape and foot type, as well as arch height and whether the customer is a ‘forefoot’ or ‘heel’ striker.

Simon Bright, Profeet Footwear Lab Manager comments, “It is very important to bear in mind that 70% of runners are in the wrong footwear and a high majority of these running shoes are directly causing an injury. Our technicians will quickly diagnose any foot or shoe related problems that may be occurring, to make sure the correct footwear is being worn and in doing so significantly reduce the risk of any injuries.”

The free ‘walk-in’ analysis service is now operating at both of Profeet’s London footwear stores in Fulham and Clapham South. Profeet have launched the new service in the lead-up to the London marathon in April as this is a key training period for competitors. The new service does not replace the existing 3D Fit System and is not covered by our comfort guarantee, but still offers technical analysis beyond what you would find in other specialist shops, for customers who might just want to purchase new running shoes. The customer can always come back and utilise the unique 3D Fit System for the ultimate fit, comfort and performance.

Simon Bright goes on to comment, “Sadly we see many people that are simply in the wrong size or type of shoe for their running style. Ill-fitting shoes are the largest contributing factor in running related injuries. We are obviously keen that people train in the correct footwear and our new free service will help customers minimise the risk of injury, with no cost to them at all so hopefully they will have added comfort for their sport or everyday needs.”

For further information please visit: www.profeet.co.uk or contact the Fulham store: on (0)20 7736 0046 or the Clapham South store on (0)20 8673 2174.