When I had the pleasure of working for a California based software company one of the real delights was the fact that my monthly copy of Inside Triathlon used to arrive via the internal mail -- saving me 50% of the cost of subscribing in the UK. Better, in my opinion, than either Triathlete or 220 and highly regarded by others as well, the magazine will be on sale in your local W H Smith on May 3rd. Although still the US magazine, it has apparently had it's coverage of UK and European content extended for the overseas markets. Interestingly, the deal to bring it here was brokered by one James Poole, a name previously associated with the UK edition of Triathlete. More on their website.