Continuing our Cycle Show 2008 countdown, we focus on Always Riding.

With a mission to 'Clothe the Rider', Alwaysriding.co.uk is a great place to visit for your cycling apparel needs, and coincidentally will be stepping out of the virtual world and into the real one at the London Cycle Show this month.

In both C19A they'll be displaying a selection of their range, featuring products from Solo of New Zealand, Craft of Sweden, Ibex Merino from the US, Sombrio Cartel and many more.

Solo is of particular interest, as Always Riding is there official online dealer in the UK, and will be displaying their entire Classique European inspired Jersey collection, and the highly desirable Équipe Range, which includes the Équipe Gilet and the water and wind resistant merino wool Équipe Jersey; ideal for the colder seasons. You can also check out Solo’s 10/10 Cycling Plus rated arm and knee warmers in the Solo accessories area, and see why this new company from New Zealand has been getting so much attention in the bike press.

After winning the Tour de France this year, Team CSC-Saxobank has certainly been in the headlines, but what a lot of cyclists don't know is that Craft of Sweden is the official apparel partner to the squad. Well known in ski, run and bike circles, Craft is perhaps the most research and development orientated apparel manufacturer in the market, providing an incredibly effective range of base-layers for all seasons, alongside their Active, Performance and Elite lines, all of which are ideal for any triathlete looking for race ready performance sports wear in any conditions. Once again, Always Riding will be showcasing selected products from Craft, including rain jackets, base layers and the Elite Collection.

As an added incentive to visit their stand, Always Riding will be offering show offers, plus every visitor to the stand will get an emblazoned musette with the company’s name on, which we’re told make ideal shoe bags!