As part of a regular monthly feature supported by 2XU (www.2xu.co.uk), Tri247 is going to be going up and down the country introducing you to the shops and staff that work hard to give you access to lots of triathlon goodies! So, if you haven’t been to your local shop this is the ideal opportunity to find out a bit more about them and pop in and say hello!

This month we are in Hove, East Sussex meeting the guys and girls at StrideUK

StrideUK launched in August just last year specialising in 360 degree full postural video gait analysis to assess running techniques, improve performance and reduce the likeliness of wear and tear of injuries occurring. Utilising the very same systems as Chelsea Football Club, Renault Formula 1, Adidas and England Rugby Team, StrideUK are one of the very first to offer this highly intuitive service to the Joe Public. Since then StrideUK have gained a massive amount of media interest, have had the pleasure of working with some highly experienced professional runners and are working with a large group of promising athletes for 2012.

"For many years, the only way that athletes improved their running performance is by running more. It's not until recently that various running techniques have been investigated to develop a better, a safer and a more efficient way to run.

Most people are happy to invest into the odd tennis, golf or swimming lesson, but it's not until now that running can be assessed and performance can be improved. Most people think they know how to run, but very few have been taught, and this is exactly where we come in!"

"Our strong background in full postural rehabilitation has given us a real edge against most other Video Gait Companies who often diagnose by means of either trainer or orthotic therapy. And as much of an importance it is, footwear is only half of it.

StrideUK promotes learning to run properly and offer a number of Gait analysis modules totally customised to your specifications.

Running is not as simple as putting one foot in front of the other, and many still don't know the difference between good technique and bad technique. The greatest thing about StrideUK is that our service confirms the test of truth for many of us... that seeing is believing. To witness how our bodies cope under every day movement such as running is the greatest way to demonstrate how poor technique can hinder performance and result in injury. One mild running habit x 1700 steps a mile, you do the math!"

We have a really fab bit of software that cross references our clients 'biomechanical profile' against all running shoe manufacturers providing them with perfect trainer recommendation.

This trainer 'prescription' would be given to the client alongside a CD-ROM of their entire video gait including all reports which they can play back on their computers.

Brands stocked include: 2XU, Newton Running, Footdisc proactive insoles

Things you might not know about: StrideUK

• Owner Mitchell Phillips originally trained through the Asics Biomechanics academy and still runs his sports injury clinic at David Lloyd, Brighton Marina. He lives, breathes and sleeps the art of running. And when dead, wants to be buried standing up wearing his Newtons.
• His wife and partner Elle competed and coached dance and gymnastics to a professional level and owns Studio57clinic treating athletes at all ages with flexibility and postural training. Elle has a pending court injunction restraining any of Mitchells running shoes to enter the bedroom.
• Lily Double - C.H.E.K Exercise coach joined StrideUK late last year and is a keen triathlete competing in her first Ironman this year. Her fitness and stamina is second to none. Some say she sleeps in the plank position.
• StrideUK's launch achieved them a full page editorial in The Independent Newspaper. It was at that time when StrideUK became national and started receiving clients from all across the country, and some across Europe too.
• Alongside StrideUK's gait analysis service, StrideUK are also an official supplier of Footdisc proactive insoles, recommended suppliers of Newton Running Shoes and 2XU compression clothing.

For other shops in this series, see:

• Southfork Cycles
• TriSport Coaching UK
• Runaround Sports and Health
• Total Fitness Bath
• Royles
• Total Fitness Nottingham (TFN)
• Bicycleworks
• Bike and Run
• Primera
• Sigma Sport