ERDINGER Athlete of the Month – August 2017

It’s been a fantastic season for our latest ERDINGER Athlete of the Month winner. Three World Championship medals – and plenty more too. Meet Amy Pritchard.


ERDINGER Athlete of the Month – August 2017. And the winner is… 

Yes, we are still playing a little bit of ‘catch up’ in relation to ERDINGER Athlete of the Month awards. However, we’ll all be back on track very soon! Several updates are coming your way in quick succession over the coming days…

It is time for us to reveal who we have selected as our ERDINGER Alkoholfrei Athlete of the Month for August 2017. The July 2017 winner was Henry Irvine. Read on to see who is next!

As we’ve said from the outset, picking a winner for this award can be based upon a range of factors including (but not limited to!):

  • Outstanding performance at one race,
  • Consistent performances over a number of events,
  • Recognition of an athlete’s efforts over many months, years…or even decades in some cases!
  • Overcoming setbacks, challenges or obstacles.

Many thanks to those of you who have been in touch with your nominations (and please, keep them coming!). We feel we have a picked a very deserving athlete once again.


ERDINGER Athlete of the Year 2016 - Who will it be?


2017 so far:
MARCH 2017 | APRIL 2017 | MAY 2017 |
JUNE 2017 | JULY 2017 |

Please do continue to keep your nominations coming in through the year, it really is appreciated and they are all reviewed.

Read on to find out this months winner…

August 2017: Amy Pritchard

Our latest winner has had a fantastic season, with August alone returning two ITU Age-Group World Championship medals. September wasn’t too shabby either, as she added another World Championship Gold medal a few weeks later.

The debut of the ITU Multisport World Championship Festival format, which was held this year in Penticton, gave athletes the opportunity to compete for World Championship honours across multiple race formats during one championship.

Amy Pritchard was among the British athletes who took on that challenge. It proved to be a worthwhile trip to Canada too, as Amy won a Silver medal in the Aquathlon, where she was also the fastest British female AG athlete overall (HERE), and then two days later she raced in the inaugural AquaBike World Championships, this time taking the Gold medal in her F35-39 category (HERE), by just two seconds.

Amy Pritchard

In September, Amy travelled with the large Great Britain Age-Group team to Rotterdam for the ITU Sprint Triathlon World Championships, winning her division by almost three minutes (HERE).

For most those three results would more than comprise a great season, but Amy also won Bronze at the ETU European Sprint Distance Champs (HERE) and won her Age-Group at the Triathlon England Sprint Distance Championships, while also securing several overall wins and PB times in Open Time Trial events, supporting her multisport objectives.

Congratulations to Amy Pritchard on a fantastic 2017 season – we look forward to seeing more from you in 2018.

Erdinger Alkoholfrei Athlete of the Month prizes

We are delighted to make Amy Pritchard our ERDINGER Alkoholfrei AOTM for August 2017. Amy will also receive these great prizes courtesy of ERDINGER Alkoholfrei:

  • 1 x 24 case ERDINGER Alkoholfrei Cans
  • 2 x Water Bottles
  • 1 x Rucksack
  • 1 x Visor
  • 1 x Multifunctional Scarf
  • 1 x Small Towel

Help us find the Athlete of the Month for September 2017! – #AOTM

We want YOU to help us identify an Athlete of the Month candidate each month through 2017!

Perhaps you have got a friend, rival or club-mate who you feels deserves recognition for their efforts – as well as some tasty cans of ERDINGER Alkoholfrei plus some great prizes? The criteria is up to you – they may be the fastest, have recovered from injury, have sacrificed their own performances from others, shown consistency… anything you think is worthy of recognition!

How can I nominate someone?

Simple – two really easy options:

  • Simply email [email protected] with who you would like to see recognised and a brief note on why, or,
  • If you are on Twitter, use the hastag #AOTM and tweet us @tri247 and let us know when you have seen a noteworthy performance, or have someone you would like us to recognise!

Erdinger Alkoholfrei

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