ERDINGER Athlete of the Month – September 2017

It’s been quite a year for our next ERDINGER Athlete of the Month winner; World Championship winner and a wedding in the same week! Meet Simone Dailey.


ERDINGER Athlete of the Month – September 2017. And the winner is… 

Continuing with our ‘catch up’ on Athlete of the Month winners for 2017, it is time for us to announce the next worthy winner.

It is time for us to reveal who we have selected as our ERDINGER Alkoholfrei Athlete of the Month for September 2017. The August 2017 winner was Amy Pritchard. Read on to see who is next!

As we’ve said from the outset, picking a winner for this award can be based upon a range of factors including (but not limited to!):

  • Outstanding performance at one race,
  • Consistent performances over a number of events,
  • Recognition of an athlete’s efforts over many months, years…or even decades in some cases!
  • Overcoming setbacks, challenges or obstacles.

Many thanks to those of you who have been in touch with your nominations (and please, keep them coming!). We feel we have a picked a very deserving athlete once again.


ERDINGER Athlete of the Year 2016 - Who will it be?


2017 so far:
MARCH 2017 | APRIL 2017 | MAY 2017 |
JUNE 2017 | JULY 2017 | AUGUST 2017

Please do continue to keep your nominations coming in through the year, it really is appreciated and they are all reviewed.

Read on to find out this months winner…

September 2017: Simone Dailey

Long-time readers of Tri247 may remember we spoke to Simone Dailey in October 2014, interviewing her at length after her performance at the IRONMAN World Championship in Hawaii a few weeks previously. Second in the 25-29 division that year, she was also the fastest British Female Age-Group athlete in 2014.

And then… Simone almost vanished from the racing scene. An extended period of injury, surgery and rehabilitation kept her out of action for the best part of 18 months. She returned in 2016, winning her category (and was fastest Brit again), at the ETU Middle Distance Triathlon Championships in Austria.

Simone Dailey

For 2017 Simone had bigger goals however, and the IRONMAN 70.3 World Championship in Chattanooga was the target. Qualifying at 70.3 Pays d’Aix, France (another Age-Group win), sorted the qualification for that objective. As for the World Championship, well, you can’t do much better than winning your division, while also setting the fastest female AG time of the day by a full five minutes. A fantastic performance.

How do you top that? Well, by having to miss the prize-giving ceremony because you have to get back to the U.K. to get married five days later! It really was memorable year for many reasons, and a great performance, from the newly married Simone Mitchell!

Simone Dailey

What’s next for Simone? Well, we’re not too sure exactly what she has planned, but with two IRONMAN World Championship Umeke trophies already (2nd and 5th), and now a World Championship victory at the 70.3 distance, we are pretty sure she will be targeting something significant. We look forward to following her continued success.

Erdinger Alkoholfrei Athlete of the Month prizes

We are delighted to make Simone Dailey our ERDINGER Alkoholfrei AOTM for September 2017. Simone will also receive these great prizes courtesy of ERDINGER Alkoholfrei:

  • 1 x 24 case ERDINGER Alkoholfrei Cans
  • 2 x Water Bottles
  • 1 x Rucksack
  • 1 x Visor
  • 1 x Multifunctional Scarf
  • 1 x Small Towel

Help us find the Athlete of the Month for October 2017! – #AOTM

We want YOU to help us identify an Athlete of the Month candidate each month through 2017!

Perhaps you have got a friend, rival or club-mate who you feels deserves recognition for their efforts – as well as some tasty cans of ERDINGER Alkoholfrei plus some great prizes? The criteria is up to you – they may be the fastest, have recovered from injury, have sacrificed their own performances from others, shown consistency… anything you think is worthy of recognition!

How can I nominate someone?

Simple – two really easy options:

  • Simply email [email protected] with who you would like to see recognised and a brief note on why, or,
  • If you are on Twitter, use the hastag #AOTM and tweet us @tri247 and let us know when you have seen a noteworthy performance, or have someone you would like us to recognise!

Erdinger Alkoholfrei

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