CES Sport launch new wheelsets from Wales

CES Sport is the latest UK brand of carbon bicycle wheels. They hail from Wales and founder, Joe Emms, talks about the philosophy behind the brand.

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CES Sport is the latest UK brand of carbon bicycle wheels. They hail from Wales and officially launched towards the end of 2016 into an already competitive market.

CES Sport founder, Joe Emms, explains how the idea of developing the brand came about:

“With triathlon and cycling being only a hobby and something to occupy an itch to stay young and active, the amount of disposable income I have to spend on luxuries such as carbon wheels for my beautiful Boardman bike is minimal. When I started to look around at some of the major brands, I wouldn’t get any change from £1-2k, the kind of money I don’t have just lying about, so I started on a quest to bring to market a product for the ‘Joe Bloggs’ of the triathlon and cycling world, whilst maintaining high quality and not cutting corners. The creation is our RC range of carbon clincher wheels, which are available in a variety of depths from 38mm up to the deep 88mm, and the wheelsets start as low as £575”.

CES Sport wheels are manufactured using the same rim moulds as some leading bicycle manufacturers, using Toray T700 carbon fibre sheets through a process of resin permeating. The one-piece moulding process ensures a stabilised and strong structure for a better finish. They are built to such precision that they the rims have an assured roundness of (< 0.25mm), and braking surface flatness (<0.15mm), which offer greater control and less drag when riding.

The specially developed basalt braking surface offers a high temperature resistance and a better brake force, which is both quieter and more durable than most common carbon fibre woven edges.

Finally, all the wheels are built with Taiwanese precision CNC machined hubs, reinforced spokes which are four times stronger than standard spokes, and are hand built by a team of skill technicians.

Joe continues, “If you’re anything like me, on race day it’s all about looking the part, so for a small additional charge, we have been able to offer a range of colours for the CES decal, in order to match your bike or race kit”.

You can see all the details on the CES Sport website or follow them on Facebook and Twitter.

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