The Summer of ’21 is upon us and Small Beer, specialists in brewing classic beers below 2.8% ABV, have launched an exclusive, sustainably sourced cycling jersey, designed to celebrate getting out of the house and onto the open road.
Hopefully you have come through the lockdowns unscathed but to help those who might have suffered and to help raise awareness of the importance that exercise has on our physical and mental health, 100% of profits will be donated to MIND Mental Health Charity.
Partnering with cycling brand Paria, the vibrant and eye catching design aims to brighten even the cloudiest of rides, with cues taken from Small Beer’s brand colours, bottle and brewing kit shapes to make up the geometric pattern. Both brands have worked together to produce a jersey made using Green Soul Technology, a material composed of 100% sustainable, recycled fibres which have been treated with the highest standards of environmental dyeing and finishing processes. In sourcing this material, Small Beer and Paria have created a jersey that provides maximum performance with minimum impact on the planet.
To ensure their environmental efforts go full circle, Small Beer has also worked with Paria to introduce an end of life recycling scheme, where customers are invited to send old jerseys back to the retailer to be upcycled. Those who send in the old jersey that their new one is replacing, will be rewarded with discounts on both Small Beer and Paria’s online stores.
As part of encouraging riders to get out on the open road, Small Beer is running a competition on social media, challenging riders to tag the brand in a route on Strava that draws the shape of the iconic Small Beer stubby bottle. The winner will receive a prize of a mixed case of Small Beer.
To compliment the launch of their Summer of ‘21 cycling jersey, Small Beer have also released a limited edition, all organic, all British sourced 2.3% IPA to serve as the ultimate post-ride refreshment.
Small Beer’s 100% recycled cycling jersey is available to purchase: https://theoriginalsmallbeer.com/collections/low-abv/products/small-beer-x-paria-cycling-jersey
RRP £75 XS-XL, for both men and women.