The 2017 ASICS Noosa FF and FlyteFoam range

Product Profile: ASICS #FlyteFoam 2017 range

Tuesday’s ASICS #FlyteFoam launch at Tower Bridge in Central London was a lavish affair, including the presence of reigning IRONMAN World Champion Jan Frodeno to share his experiences of the new FlyteFoam™ shoe models from the footwear giant. (You can watch our interview with Jan Frodeno, on THIS LINK).

What is #FlyteFoam and which new running shoes have been launched?

To get the inside track on the three new models: Noosa FF, DS Trainer 22 and Dynaflyte models, we asked ASICS Product Manager Mike to talk us through the properties of FlyteFoam™ and the details of the new product lines. Watch the video above for the inside track.

The FlyteFoam launch in 60 seconds: