Olivier Bernhard on signing Javier Gomez to On Running

How On Running signed Javier Gomez

Olivier Bernhard, On Running co-founder talks Javier Gomez and Cloudflash

At the recent London Marathon Expo we managed to grab some time with Olivier Bernhard, the co-founder of On Running (www.on-running.com).

A multisport legend in his own right, with eight wins at the Powerman Zofingen Duathlon in Switzerland, Olivier co-founded On Running in 2010, the brand that has become known for its ‘Run on clouds’ tagline, and its CloudTech outsole.

We spoke to Olivier about the long process by which Javier Gomez joined On as a sponsored athlete, and get a closer look at their new flagship Cloudflash shoe.

ASICS FlyteFoam 2017 - #FlyteFoam

The 2017 ASICS Noosa FF and FlyteFoam range

Product Profile: ASICS #FlyteFoam 2017 range

Tuesday’s ASICS #FlyteFoam launch at Tower Bridge in Central London was a lavish affair, including the presence of reigning IRONMAN World Champion Jan Frodeno to share his experiences of the new FlyteFoam™ shoe models from the footwear giant. (You can watch our interview with Jan Frodeno, on THIS LINK).

ASICS FlyteFoam 2017 - #FlyteFoam
ASICS FlyteFoam 2017 – #FlyteFoam

What is #FlyteFoam and which new running shoes have been launched?

To get the inside track on the three new models: Noosa FF, DS Trainer 22 and Dynaflyte models, we asked ASICS Product Manager Mike to talk us through the properties of FlyteFoam™ and the details of the new product lines. Watch the video above for the inside track.

ASICS Noosa FF - RRP £120
ASICS Noosa FF – RRP £120
ASICS DS Trainer - RRP £115
ASICS DS Trainer – RRP £115
ASICS Dynaflyte - RRP £130
ASICS Dynaflyte – RRP £130

The FlyteFoam launch in 60 seconds:

2-time IRONMAN World Champion Jan Frodeno at the launch of the ASICS Noosa FlyteFoam at Tower Bridge

Jan Frodeno: “Sub-8 at Kona is possible”

Jan Frodeno on Kona, Roth, Super League, Records and more

The imposing surrounds of Tower Bridge, Central London played host last night to a highly impressive launch of a new shoe from ASICS, the Noosa FF™. ‘FF’ in this case refers to FlyteFoam™. In their words…

“Our FlyteFoam technology provides exceptional bounce back and responsiveness no matter the distance, utilizing organic super fibers to help reduce packing out that traditionally happens with softer, low density foams.”

Jan Frodeno talks…

Having flown in two-time and defending IRONMAN World Champion, Jan Frodeno, specially for the evening, we took the chance to grab some time with the undisputed king of men’s long-distance triathlon right now.

Jan talks about his mentally challenging Kona race of 2016, “nailing” Kona 2017, breaking records and why Super League Triathlon will produce “the ultimate sprinter”, rather than the ultimate athlete!

The night in 60 seconds…