ROKA now shipping in the UK and Europe

Chief Correspondent

ROKA products are now available in the UK

BTF members can save 25% on most purchases

ROKA, the Official Swim Sponsor of the British Triathlon Federation and partner to athletes including ITU World Champion, Vicky Holland and long-distance star, Lucy Charles, is now available to buy with UK distribution.

Now available with pricing in £££, free returns and fast shipping from the UK, the brand should now be far more attractive to potential buyers in the UK and Europe. Visit for more details.

If you are a BTF member, you can also get 25% discount on most purchases – check for your Member Discounts code within the Member Benefits section of your account on the BTF website.

You can check out some of our recent testing of ROKA products on these links:


ROKA Announces Direct To Consumer E-Commerce In Europe

The leader in performance multisport optics and equipment now offers fast shipping and returns throughout Europe

ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfilment in Europe. From its distribution centre in the UK, ROKA will now be able to quickly ship products directly to consumers throughout Europe. Additionally, athletes throughout the UK and EU can take advantage of free and fast returns, with prepaid return labels provided in every box.

“This is a huge step forward for us as a brand,” says ROKA CEO and Co-founder Rob Canales. “We’ve supported some of the best professional athletes in Europe since we started, and now can offer every multisport athlete in Europe the absolute best high performance optics and apparel. The demand for ROKA’s innovative gear has been building throughout Europe—now we can satisfy that demand quickly and efficiently while remaining cost competitive.”

Many of the top athletes in the world rely on ROKA’s performance products including Dan Martin (Ireland), Javier Gómez Noya (Spain), Lucy Charles (England), and Vicky Holland (England). These top athletes home audiences can now take advantage of the same disruptive performance technologies from ROKA that they have chosen. These world-class athletes have taken ROKA equipment to the top step of the world championships, Olympic and Tour de France podium, and now every European athlete has access to the same world-beating gear.

By selling direct to consumer, ROKA is unconstrained by long lead times to secure floor space and the thin profit margins of the retail model. Those savings are passed along to the consumer, delivering innovative products directly from ROKA’s UK warehouse. All ROKA products will be available in Euros and Pounds.

Supporting customers across 28 European countries (Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden and the UK) you can now learn more about ROKA and place an order at or

ROKA UK Distribution

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