ERDINGER Athlete of the Month – June 2017

Congratulations to our latest Athlete of the Month winner, Michelle Willcocks, the Gold medal winning athlete who hasn’t let health issues slow her down


ERDINGER Athlete of the Month – June 2017. And the winner is… 

While there is still one more weekend of racing to go in July, it is time for us to reveal who we have selected as our ERDINGER Alkoholfrei Athlete of the Month for June 2017. Last months winner was Brian Fogarty. Read on to see who is next!

As we’ve said from the outset, picking a winner for this award can be based upon a range of factors including (but not limited to!):

  • Outstanding performance at one race,
  • Consistent performances over a number of events,
  • Recognition of an athlete’s efforts over many months, years…or even decades in some cases!
  • Overcoming setbacks, challenges or obstacles.

Many thanks to those of you who have been in touch with your nominations (and please, keep them coming!). We feel we have a picked a very deserving athlete once again.


ERDINGER Athlete of the Year 2016 - Who will it be?


2017 so far:  MARCH 2017 | APRIL 2017 | MAY 2017

Please do continue to keep your nominations coming in through the year, it really is appreciated and they are all reviewed.

Read on to find out this months winner…

June 2017: Michelle Willcocks

Our Athlete of the Month for June has shown great commitment, improvement and tenacity over recent years – and we feel is a very worthy winner.

In 2015 Michelle Willcocks finished took the Silver medal at the ETU Sprint Triathlon Championships (25-29) in Geneva. 12 months later and she raced again in Lisbon… and won another Silver (30-34). However, she still wanted to crack that top step of the podium and in June she was back in the GB colours once again in Dusseldorf – and this time managed to take the Gold in the 30-34 category. As well as Gold in her division, she was also the fastest British female overall and only beaten by one other Age-Group athlete on the day, winning her category by a huge margin of almost three minutes.

Michelle Willcocks

June was a busy month all round for Michelle – as well as the highlight of that European success, she also won her AG (and was second overall) at the Triathlon England Sprint Distance Championships (Thorpe Park), and then added another Triathlon England Gold medal, when finishing third overall at the National Aquathlon Championships in Leeds. As if all that wasn’t enough, just as the calendar ticked over into July she also then won another Triathlon England Gold (and was first overall), at the Standard Distance Championships in Ripon. Three English Championship Gold medals and a European Championship Gold within a month.

Michelle Willcocks

Great results, but there is more to the story too… she has achieved all of this whilst suffering from Ulcerative Colitis. Michelle underwent major surgery in 2011 (ileostomy) where her whole large bowel was removed and competes with a stoma. To participate in sport at all with this condition is considered an achievement, let alone at the very high standard Michelle does. She inspires fellow ‘ostomates’ from all over the world through social media who struggle to come to terms with their own conditions and lets them know it is still possible to lead an active lifestyle.

Michelle Willcocks

Congratulations on a brilliant season so far Michelle, and keep up the great work.

Erdinger Alkoholfrei Athlete of the Month prizes

We are delighted to make Michelle Willcocks our ERDINGER Alkoholfrei AOTM for June 2017. Michelle will also receive these great prizes courtesy of ERDINGER Alkoholfrei:

  • 1 x 24 case ERDINGER Alkoholfrei Cans
  • 2 x Water Bottles
  • 1 x Rucksack
  • 1 x Visor
  • 1 x Multifunctional Scarf
  • 1 x Small Towel

Help us find the Athlete of the Month for July 2017! – #AOTM

We want YOU to help us identify an Athlete of the Month candidate each month through 2017!

Perhaps you have got a friend, rival or club-mate who you feels deserves recognition for their efforts – as well as some tasty cans of ERDINGER Alkoholfrei plus some great prizes? The criteria is up to you – they may be the fastest, have recovered from injury, have sacrificed their own performances from others, shown consistency… anything you think is worthy of recognition!

How can I nominate someone?

Simple – two really easy options:

  • Simply email [email protected] with who you would like to see recognised and a brief note on why, or,
  • If you are on Twitter, use the hastag #AOTM and tweet us @tri247 and let us know when you have seen a noteworthy performance, or have someone you would like us to recognise!

Erdinger Alkoholfrei

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