‘Super’ Sam Holness joins HUUB’s Family of Athletes

  • World-leading triathlon and cycling brand, HUUB, signs autistic triathlete, Sam Holness, to support his journey to become a professional triathlete.
  • HUUB will provide funding, equipment and specialist technical advisors to help Sam achieve his maximum potential.
  • HUUB will also support charitable efforts to raise funds to help the autistic and neurodiverse community, as well as the development of BAME and autistic athletes’ participation in endurance sports.

‘Super’ Sam Holness is excited to announce his partnership with leading triathlon and cycling brand HUUB.

The partnership with HUUB, is another key step in Sport Science graduate Sam’s drive to make sport his full-time profession. The three-year deal will not only provide the same world-leading triathlon and cycling equipment used by athletes Alistair and Jonathan Brownlee but will also include swim and bike aerodynamics and position testing and support.

Additionally, HUUB has agreed to help Sam fundraise for causes supporting autistic, neurodiverse and BAME sports communities, areas of huge importance to Sam.

'Super' Sam Holness

Dean Jackson, founder and owner of HUUB comments; “Sam is an inspiration, and we are privileged that he has chosen to work with HUUB. Sam is an unbelievably focussed and committed athlete, whose dedication to his sporting progress is rivalled only by his dedication to inspiring and helping others. As part of our support, we will be connecting Sam with HUUB elite athletes, coaches and technical advisors like Dan Bingam and the Swim Smooth team.”

He continues; “Sam has taken what many in society wrongly view as a barrier to success and turned his autism into a strength. It’s a lesson that I believe will inspire so many people, helping them to overcome their own personal barriers to achieve their potential. He and his father Tony are hugely active in supporting both the BAME community’s development in endurance sports and creating opportunities for autistic athletes, and we look forward to supporting them on this journey.”

On his new partnership with HUUB Sam said; “I’m really excited to join HUUB’s family of athletes. Alistair and Jonny are sporting heroes and to be supported by the same sponsor gives me great confidence.”

In addition to supporting Sam’s athletic development, HUUB will be working with him to develop an annual limited-edition collection of triathlon and cycle clothing to raise money for key charities. 

Sam is currently training with the aim of getting to the IRONMAN World Championships.

Sam is also supported by global footwear brand Hoka One One. To find out more about Sam’s Journey follow him on Instagram on @samholnesstri

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