Zone3 expands global reach with USA Triathlon partnership

USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024

Partnership includes title sponsorship of Youth & Junior Nationals

USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024.

Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support designated high-performance teams, coaches and staff.


Zone3 will also serve as the title sponsor of USA Triathlon’s Youth & Junior Nationals. The company offers a kids’ product line designed specifically for youth multisport athletes, featuring a kid-specific fit and design while maintaining performance technology.

Zone3 / Josh Amberger

“We are incredibly excited to partner with USA Triathlon and continue investing into the sport we love,” said James Lock, CEO and Founder of Zone3. “After successfully becoming the No. 1-selling triathlon brand in Europe, we are very much looking forward to giving more U.S. athletes the opportunity to experience what Zone3 can offer. We believe our breadth of range and proven product performance gives us an edge and something which has been missing in the U.S. market. We have a deep-rooted passion for triathlon and swimming, and our core values and growth have always been driven from supporting the grassroots, which makes our partnership with USA Triathlon the perfect fit.”

Zone3 / Tom Davis

“USA Triathlon’s organizational values align closely with Zone3, a company dedicated to constantly innovating, adapting and finding creative solutions to challenges,” said Victoria Brumfield, Chief Business Development Officer and Chief of Staff at USA Triathlon. “We are proud to partner with a brand that is as committed to maximizing the potential of age-group athletes as they are to our U.S. National Teams, and we think the entire multisport community will benefit as a result.

In addition to the company’s support of high performance and youth athletes, Zone3 will also provide product for awards at select USA Triathlon-owned National Championships. USA Triathlon Annual Members will have exclusive access to a 25 percent standing discount, as well as special offers and promotions throughout the year.

Zone3 / USA Triathlon

Zone3 will also contribute philanthropic support to the USA Triathlon Foundation and offer stewardship benefits for high-level donors to the Foundation. Finally, aligned with USA Triathlon’s continued commitment to providing its constituents with unmatched value and service, the company will explore potential discount and sponsorship opportunities with USA Triathlon-certified coaches and race directors, collegiate clubs and NCAA programs.

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