Speedo encourages runners to MAKE 1K WET
While suggesting a readership of triathletes adds swimming to their fitness regime to supplement and improve their running performances may well be a case of “preaching to the converted” (!), swim giant Speedo believe that for a large number of runners, this is a great opportunity.
Teaming up with former Elite triathlete, duathlete and runner, Annie Emmerson, the MAKE 1K WET initiative is aimed at encouraging runners to swap one of their 5km runs for 1km in the pool. The initiative is being fronted by Games of Thrones actress, Nathalie Emmanuel.
Annie of course has a distinguished history of using swimming to aid her own running performances during her successful racing career. In 2001, over a four month period she represented Great Britain at Elite level in Triathlon, Duathlon and Running. Winning the Bath Half Marathon in 1:13:01, Annie has always put a major part of that success down to the extensive swimming she was doing at the time. That earned her selection to the GB World Half Marathon Championship team alongside Paula Radcliffe, where she ran 1:13:00 for 31st position.
Swim programmes for runners with Nathalie Emmanuel
Speedo, the world’s leading swimwear brand, has launched a new swim programme designed to inspire people who run as part of their fitness routine to get in the pool. MAKE 1K WET shows runners how to swap 5K on the road for 1K in the pool, helping runners to become fitter and stronger while enjoying the benefits of a full body workout through swimming.
A recent international study conducted by OnePoll* of people who swim and run found that 80.28% of people said swimming helps them run harder for longer, and 85.81% of people said swimming helps enhance their performance when running. Furthermore, 89.5% of people said they feel fitter and stronger when they combine swimming with running, and 87% of people said swimming helps improve their stamina when running and taking part in other fitness activities.
Working with global actress and Game of Thrones star Nathalie Emmanuel, Speedo’s MAKE 1K WET campaign demonstrates how easy it is to improve your fitness through swimming. Nathalie recently got back into swimming after learning to dive for a film role, which inspired her to read up on the benefits of swimming for running. She has since been spending more time in the pool with the help of Speedo MAKE 1K WET coach Annie Emmerson and French Olympic swimmer Florent Manaudou.
Nathalie said: “I’ve never been the most confident in the pool, but by following the MAKE 1K WET training plan I’ve already seen huge improvements in my fitness. By learning a few simple skills I’m much more capable in the water; I feel stronger, I’ve got more energy and I’m sleeping better. What’s more, I’ve seen how swimming has helped my overall fitness, I can now run harder and faster for longer.”
Designed by former ITU triathlete and duathlete Annie Emmerson, the MAKE 1K WET programme features a series of simple 1K swim training plans from beginner to advanced level, catering to people who are running anything from 5K distances or marathons. Using her experience and skills, Annie has devised the programme with the aim of providing runners with a new challenge to aid their running.
Annie said: “The MAKE 1K WET programme breaks down barriers for runners of all abilities, whether you run competitively, for fitness or fun. We know runners are mileage driven beings, so it’s a great way to showcase that you can achieve just as much through swimming as running. We want runners to challenge themselves to get in the pool to make 1k wet and see the benefits for themselves.”
You can view Speedo’s MAKE 1K WET video with Nathalie Emmanuel here:
For more information about Nathalie and MAKE 1K WET, please visit: http://www.speedo.com/uk/en/nathalie-emmanuel.html