Search
shop

World Duathlon Age Group Champion signs with Nike in order to chase Olympic dream

Georgia Bell, the 2023 World Duathlon Champion, recently signed a professional contract with Nike.
Staff Reporter
Last updated -
Get the ultimate guide to destination racing

Georgia Bell, who won the 30-34 Female AG last year at the World Duathlon Championships in Ibiza, announced last week that she has signed a professional contract with Nike.

The former University of California-Berkley athlete, who was a promising runner before stepping away from the sport, has made impressive strides in athletics since returning to the track post-pandemic.

Balancing a job in cyber security with her athletics, the 30-year-old will now set her sights on the Olympic Qualifying standards as she bids to represent Team GB in Paris this summer.

“It’s been a rollercoaster few months”

Having won the overall category as well as her age group in Ibiza, Bell turned her attention to the track last summer and recorded some impressive times, clocking 4:12.16 for the 1500m and 9:06.63 for the 3000m.

Georgia Bell pictured at the World Duathlon Championship in Ibiza in 2023.
[Photo Credit – Ben Lumley]

This winter, however, came the real breakthrough for the Brit, as Bell won the British Indoor Championship, finished fourth at the World Indoor Championship in Glasgow and came within a second of the OQT in the 1500m, running 4:03.22 in Sweden.

Announcing her partnership with Nike on Instagram, @georgiabelltheduathlete as she is known online detailed the crazy story that saw her go from unsponsored to backed by one of the biggest companies in the world in a matter of months.

“I started this indoor season unsponsored and unranked, emailing meet organisers begging for a spot to race. Thank you so much to @indoormeetingdortmund who took a chance on me which changed everything. 

“After that my times got faster, my opportunities opened up, I became a British Champion and made the World final where I just missed a medal. It’s been a rollercoaster few months. I’m beyond excited for the future with Nike and what we can achieve together.”

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
Discover more
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumTriathlon’s mid-season report card: Tim Don on who’s raising the bar this triathlon race season
TRI-FIT VANGUARD tri suit review
The entry-level tri suit with a serious amount of performance for the price point – TRI-FIT VANGUARD review
Hayden Wilde bike supertri Boston 2024 photo credit supertri
Premium10 ways to make your road bike faster and more aero for triathlons
Kristian Blummenfelt photo credit: PTO Canadian Open
PremiumIs your gut health impacting your performance? The untapped potential of good gut health for triathletes
Laura Philipp and Kat Matthews on the run at the 2024 IRONMAN World Championship
PremiumHas triathlon reached peak performance? Tri experts and legends on how much faster triathletes could get
latest News
Triathlon superstar Hayden Wilde to make shock comeback at London T100
Lionel Sanders wins 70.3 St George 2025 photo credit Getty Images for IRONMAN
‘Intimidating’ to go into Worlds after four months off – but Lionel Sanders up for the challenge
Georgia Taylor-Brown Alex Yee Super League Triathlon Malibu 2021
Triathlon’s most decorated Olympic duo now honoured by their former University
Olav Aleksander Bu Photo credit: Roj Ferman | Surpas
Top triathlon coach Olav Aleksander Bu says it’s all about the team after Uno-X bag first Tour de France win
Danielle Lewis (USA) takes the win in Lake Placid.
IRONMAN Lake Placid 2025: Date, start time, how to watch and who’s racing
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...