Search
shop

World Duathlon Age Group Champion signs with Nike in order to chase Olympic dream

Georgia Bell, the 2023 World Duathlon Champion, recently signed a professional contract with Nike.
Staff Reporter
Last updated -
Get the ultimate guide to destination racing

Georgia Bell, who won the 30-34 Female AG last year at the World Duathlon Championships in Ibiza, announced last week that she has signed a professional contract with Nike.

The former University of California-Berkley athlete, who was a promising runner before stepping away from the sport, has made impressive strides in athletics since returning to the track post-pandemic.

Balancing a job in cyber security with her athletics, the 30-year-old will now set her sights on the Olympic Qualifying standards as she bids to represent Team GB in Paris this summer.

Advertisement

“It’s been a rollercoaster few months”

Having won the overall category as well as her age group in Ibiza, Bell turned her attention to the track last summer and recorded some impressive times, clocking 4:12.16 for the 1500m and 9:06.63 for the 3000m.

Georgia Bell pictured at the World Duathlon Championship in Ibiza in 2023.
[Photo Credit – Ben Lumley]

This winter, however, came the real breakthrough for the Brit, as Bell won the British Indoor Championship, finished fourth at the World Indoor Championship in Glasgow and came within a second of the OQT in the 1500m, running 4:03.22 in Sweden.

Announcing her partnership with Nike on Instagram, @georgiabelltheduathlete as she is known online detailed the crazy story that saw her go from unsponsored to backed by one of the biggest companies in the world in a matter of months.

“I started this indoor season unsponsored and unranked, emailing meet organisers begging for a spot to race. Thank you so much to @indoormeetingdortmund who took a chance on me which changed everything. 

“After that my times got faster, my opportunities opened up, I became a British Champion and made the World final where I just missed a medal. It’s been a rollercoaster few months. I’m beyond excited for the future with Nike and what we can achieve together.”

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
Discover more
TRI247 podcast p/b Challenge Family episode 2
Go behind the scenes at Challenge Roth with the latest episode of the TRI247 podcast
Cadomotus Chronos triathlon cycling shoes
The triathlon cycling shoe that promises a 10-watt saving: Cadomotus Chronos Aero triathlon cycling shoes review
Challenge Family Roth
Five things you need to know about the Challenge Roth bike course
Challenge St. Pölten 2024 - image credit Jose Luis Hourcade / Challenge Family
Expert swim coach on the three most common swim mistakes age group triathletes make (and how to fix them!)
TRI-FIT VANGUARD tri suit review
The entry-level tri suit with a serious amount of performance for the price point – TRI-FIT VANGUARD review
latest News
ironman hamburg 2025 podium laura philipp kat matthews solveig lovseth beer
Challenge Roth 2025: Laura Philipp backed to make triathlon history by crashing through magical time barrier
Challenge Roth press conference 2025
Challenge Roth 2025: Date, start times, how to watch live and who’s racing
Georgia Taylor Brown wins supertri Toulouse 2024
British Olympic legend Georgia Taylor-Brown to make triathlon return
Gwen Jorgensen reflective World Triathlon Cup Vina del Mer 2023
‘Unbreakable’ Gwen Jorgensen ‘bruised’ after bike crash but vows to bounce back
IRONMAN CEO Scott DeRue Women For Tri 2024
IRONMAN announce new age-group qualification system for Kona and 70.3 Worlds
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

Share to...