ATW continues to grow as it acquires Nice Tri’s Events

Adding to its recent purchase of Dengie Events, Active Training World announce the acquisition of Nice Tri's portfolio, including the Grafman Triathlon
Chief Correspondent
Last updated -
Get the ultimate guide to destination racing

Active Training World Ltd are delighted to announce that today, Thursday 31st December 2020 they have agreed the acquisition of Nice Tri’s Events. This includes Graftham Water Triathlon, Kimbolton Half Marathon, all multisport and running events in St. Neots (exc. Half marathon) and all multisport and running events at Bedford Autodrome. These events will be organised by Active Training World with immediate effect.

Keith Ritchie of Nice Tri states, “It’s been a fantastic 10 years running NiceTri Events but now is the right time for me to explore new directions. I’m delighted to be handing over the events to James and his experienced team, I know they are in safe hands and will do a great job. I’m excited to see where they take them and look forward to participating in their races!”

James Shipley, Active Training World adds: “This is an exciting purchase for ATW. We are delighted to be the new owners of Nice Tri’s events. 2020 has obviously not been the best year for triathlon events but it’s ATW’s 10th anniversary next year and we’re really looking forward to having these fantastic events in our event portfolio!”

  • April 11th – Bedford Autodrome Duathlon
  • May 16th – St Neots Race 1
  • June 6th – Grafman
  • August 8th – St Neots Race 2
  • September 12th – St Neots Race 3

There is a New Year discount available throughout all of January with 15% off the entry fees for these events.

Active Training World Events | Active Training World

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
Are we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Arthur Horseau IRONMAN Cozumel win 2025
‘I hit rock bottom but found the strength to get back up’ – French triathlon star on his incredible comeback
Jan Frodeno Wins PTO Tour US Open Milwaukee August 4 2023
Triathlon great Jan Frodeno on making decisions under pressure – in Dubai and beyond
Imogen Simmonds - T100 San Francisco 2024 finish line
Imogen Simmonds’ comeback set for Qatar T100 finale after illness scuppers Phuket return
Lisa Perterer IRONMAN celebration 2025
IRONMAN Cozumel results 2025: Lisa Perterer and Arthur Horseau star in Mexico
Georgia Taylor Brown Dubai T100 run 2025
Laguna Phuket Triathlon 2025 results: Taylor-Brown and Reid take the titles in Thailand
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
247 Endurance

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...