Challenge returns to North America: Challenge Daytona

CHALLENGEFAMILY extends its worldwide portfolio with the launch of CHALLENGEDAYTONA

CHALLENGEFAMILY, Case Imagine and Daytona International Speedway today announced the launch of CHALLENGEDAYTONA. The international professional middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway on December 8th and 9th, 2018.

The press conference was led by CEO of CHALLENGEFAMILY, Zibi Szlufcik, who announced the middle-distance triathlon race to members of the media inside the “World Center of Racing.”

He said: “Our aim has always been simple: to create a worldwide series of high-quality, fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch CHALLENGEDAYTONA follows thousands of requests from professional and age-group athletes to have a US CHALLENGEFAMILY event in our portfolio.

“Due to the well-documented history that surrounds CHALLENGEFAMILY in North America, we would only return with a strong and unique race concept that is unlike any other in the world. Daytona International Speedway holds an unrivalled opportunity for a US-based middle-distance race. This, together with the exciting side events taking place during the weekend, will target all triathletes and spectators and position CHALLENGEFAMILY as a truly worldwide lifestyle brand.”

The Daytona International Speedway will be the centre of activity for both the middle-distance race as well as the unique side events, which include:

• Pit-stop challenge
• Short-distance triathlon
• Corporate race
• 5k run/walk
• Relay triathlon

Lake Lloyd, inside the venue, will provide an unmatched spectator experience. Athletes will complete one lap in the lake.

The flat and fast bike leg will partly take place around the 3.56-mile circuit before leading triathletes outside the famed speedway.