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Challenge returns to North America: Challenge Daytona

The Daytona International Speedway in Florida will see the return of Challenge Family to the North American market in 2018 with Challenge Daytona

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CHALLENGEFAMILY extends its worldwide portfolio with the launch of CHALLENGEDAYTONA

CHALLENGEFAMILY, Case Imagine and Daytona International Speedway today announced the launch of CHALLENGEDAYTONA. The international professional middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway on December 8th and 9th, 2018.

The press conference was led by CEO of CHALLENGEFAMILY, Zibi Szlufcik, who announced the middle-distance triathlon race to members of the media inside the “World Center of Racing.”

Challenge Daytona - Daytona International Speedway

He said: “Our aim has always been simple: to create a worldwide series of high-quality, fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch CHALLENGEDAYTONA follows thousands of requests from professional and age-group athletes to have a US CHALLENGEFAMILY event in our portfolio.

“Due to the well-documented history that surrounds CHALLENGEFAMILY in North America, we would only return with a strong and unique race concept that is unlike any other in the world. Daytona International Speedway holds an unrivalled opportunity for a US-based middle-distance race. This, together with the exciting side events taking place during the weekend, will target all triathletes and spectators and position CHALLENGEFAMILY as a truly worldwide lifestyle brand.”

The Daytona International Speedway will be the centre of activity for both the middle-distance race as well as the unique side events, which include:

  • Pit-stop challenge
  • Short-distance triathlon
  • Corporate race
  • 5k run/walk
  • Relay triathlon

Lake Lloyd, inside the venue, will provide an unmatched spectator experience. Athletes will complete one lap in the lake.

Challenge Daytona

The flat and fast bike leg will partly take place around the 3.56-mile circuit before leading triathletes outside the famed speedway.

After transitioning in the race venue, athletes tackle the run course, which has been designed with spectators in mind. The atmosphere is sure to energise the athletes as they complete four loops of the course before reaching the red carpet and cross the famed start/finish line.

Commenting at the press conference, Carlos Eduardo Arruda, CEO of Case Imagine said: “Our vision of the race is to not only create a world-class triathlon event for triathletes of all abilities, but to create a festival in every sense of the word. Following the racing, our team will throw a sensational CHALLENGEFAMILY– style festival complete with pasta party and an extraordinary awards ceremony.”

CHALLENGEDAYTONA, for many, will be the final race of the season and an official qualifier race for THECHAMPIONSHIP, which has an incredible 150,000 euro prize purse.

“We look forward to hosting CHALLENGEDAYTONA and adding a new event to an already busy track calendar,” Daytona International Speedway President Chip Wile said. “Daytona International Speedway is going to provide a high-energy atmosphere for triathletes who will be competing at this iconic motorsports facility.”

Registration to enter CHALLENGEDAYTONA opens on the 14th December 2017. For more information visit: www.challenge-daytona.com

WE HAVE INTERVIEWS ONLINE FROM THE LAUNCH ON THESE LINKS:

Challenge Daytona

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