It’s been one of the most regularly asked questions of forum and Facebook groups in recent weeks – who will be the nutrition partner at my IRONMAN race?
Well, if you are racing in Europe it would seem that we now have an answer, as Enervit (www.enervitsport.com/en/home) has just been announced as the Official Nutrition Partner of IRONMAN Europe, Middle East and Africa through to 2022.
Given that “Enervit products will be available at each event of the IRONMAN European Series”, that would appear to be confirmation that Enervit is the brand you’ll be able to use on course at all of the IRONMAN UK and Ireland events too.
IRONMAN Europe, Middle East and Africa welcomes Enervit as “Official Nutrition Partner”
IRONMAN, a Wanda Sports Holdings company, today announced a significant partnership with Enervit, Europe’s leading innovator in sports nutrition. The agreement will run through 2022 and covers more than 40 events annually in Europe.
“For us at Enervit becoming the ‘Official Nutrition Partner’ for IRONMAN European Series is a dream come true,” said Alberto Sorbini, President of Enervit S.p.A. “It means that our company now has the opportunity to make our products known to IRONMAN athletes across the region and we are looking forward to help them discover the nutritional strategies around our products. This is an outstanding opportunity that only IRONMAN can provide to us. Thanks to the strength of the IRONMAN brand, its extraordinary reach and popularity, Enervit is ready to become a renowned player in many new European markets.”
“Enervit has five decades of demonstrated success and passion in sports nutrition, and I’m delighted to welcome them as a Premier Partner of the European Series,” said Will Brown, Vice President Global Partnerships Europe, Middle East and Africa for IRONMAN. “Their products are at the forefront of the industry and this partnership will provide our athletes with a consistent and innovative portfolio, at our European events, on a long-term basis.”
As part of the agreement, Enervit will become the “Official Nutrition Partner” of the European series of the world’s leading mass participation company, for the next five years, and will focus on generating brand awareness to a large proportion of IRONMAN’s one million strong athlete base.
Enervit products will be available at each event of the IRONMAN European Series, at selected bike events, as well as for sale on Enervit’s online store.