Search
shop

Looking for sponsorship? Watch and learn!

How should seek triathlon sponsorship? We asked HUUB founder - and sponsor of athletes of all levels - Dean Jackson, exactly that question
Chief Correspondent
Last updated -

HUUB founder Dean Jackson talks athlete sponsorship

“Build a relationship, become a friend… don’t just come with your hands out”

HUUB founder Dean Jackson has been involved in the triathlon industry for several decades now, across a range of blue chip brands even before he launched HUUB (www.huubdesign.com).

HUUB have just signed the Brownlee brothers to another four year contract – but Dean also support athletes of all levels from first-timers, not just those on the Olympic podium.

“Will you sponsor me?”

Having been on the end of thousands of “Will you sponsor me?” letters, emails and more, how do you stand out?

Before you start a “Dear Dean” request – be it to HUUB or any other brands – take some tips from Dean on making the right sort of approach with some simple advice from this video.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Laura Siddall Challenge Roth 2025 finish line
PremiumLaura Siddall: 10 things I’ve learned from my professional triathlon career
Ruth Astle finishing IRONMAN Vitoria 2024
PremiumHow to cope with a DNF: Elite athletes share their stories
PremiumIs your evening workout routine wrecking your recovery? Expert physiologist on how to improve recovery and what NOT to do
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumTriathlon’s mid-season report card: Tim Don on who’s raising the bar this triathlon race season
03/07/2025 - Tour de France 2025 - Grand départ Jour 2 - Lille - Présentation des équipes -Jonas Vingegaard (Team Visma-Lease a Bike)
PremiumWhat triathletes can learn from the Tour de France pro peloton
latest News
Sam Laidlow celebrates Challenge Roth win 2025
Triathlon superstar Sam Laidlow went from near DNS at Challenge Roth to epic glory
Alex Yee supertri Neom 2024 win Photo credit: Darren Wheeler | supertri
Supertri Toronto 2025: How to watch live as Alex Yee makes his triathlon return
Dan Lorang Head of Performance BORA - hansgrohe
Touching and heartfelt tribute from Anne Haug’s coach after she announces triathlon retirement
Sam Long - T100 San Francisco 2024 bike
‘No No No’ – culture shock and bike crash for American star Sam Long in Italy
Georgia Taylor Brown wins supertri Chicago 2024 photo credit supertri
Georgia Taylor-Brown on enjoying her busy “year off” and wanting “to go out on a bit of a high”
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...