Search
shop

Looking for sponsorship? Watch and learn!

How should seek triathlon sponsorship? We asked HUUB founder - and sponsor of athletes of all levels - Dean Jackson, exactly that question
Chief Correspondent
Last updated -

HUUB founder Dean Jackson talks athlete sponsorship

“Build a relationship, become a friend… don’t just come with your hands out”

HUUB founder Dean Jackson has been involved in the triathlon industry for several decades now, across a range of blue chip brands even before he launched HUUB (www.huubdesign.com).

HUUB have just signed the Brownlee brothers to another four year contract – but Dean also support athletes of all levels from first-timers, not just those on the Olympic podium.

“Will you sponsor me?”

Having been on the end of thousands of “Will you sponsor me?” letters, emails and more, how do you stand out?

Before you start a “Dear Dean” request – be it to HUUB or any other brands – take some tips from Dean on making the right sort of approach with some simple advice from this video.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Ironman gear guide – everything you need to get to the finish line of a full distance triathlon
What is Heart Rate Variability? How triathletes can use HRV to optimise their training
On Cloudmonster Hyper running shoes
On Cloudmonster Hyper running shoes review – worth the hype?
sports supplements for endurance athletes
Sports nutrition supplements – which supplements are actually worth taking?
Challenge Sanremo 2024 - Photo: Jose Luis Hourcade
How to fuel your triathlon training: Expert nutritionist tips to help you nail every session
latest News
Alex Yee Bike Familarisation Olympic Games Triathlon Paris 2024
Olympic triathlon champion Alex Yee felt lucky to be alive after the horror bike crash which almost ended his career
Paula Findlay takes the tape at IRONMAN 70.3 St. George 2024
‘The first time I’ve actually had fun in last half of a 70.3 run’ – Paula Findlay on game-changing mindset shift
Sam Long celebrates at the San Francisco T100.
Big lessons and big goals for the ‘Big Unit’ – Sam Long on the harsh reality of T100 racing in 2025
IRONMAN 70.3 Bolton
Snooker star who took on Ironman challenge inspires world champion to get into triathlon
Alex Yee thumbs up Paris Olympics 2024 photo credit world triathlon
Olympic triathlon bombshell as LA28 races moved to iconic Los Angeles location
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

Share to...