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Looking for sponsorship? Watch and learn!

How should seek triathlon sponsorship? We asked HUUB founder - and sponsor of athletes of all levels - Dean Jackson, exactly that question

Chief Correspondent
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HUUB founder Dean Jackson talks athlete sponsorship

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“Build a relationship, become a friend… don’t just come with your hands out”

HUUB founder Dean Jackson has been involved in the triathlon industry for several decades now, across a range of blue chip brands even before he launched HUUB (www.huubdesign.com).

HUUB have just signed the Brownlee brothers to another four year contract – but Dean also support athletes of all levels from first-timers, not just those on the Olympic podium.

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“Will you sponsor me?”

Having been on the end of thousands of “Will you sponsor me?” letters, emails and more, how do you stand out?

Before you start a “Dear Dean” request – be it to HUUB or any other brands – take some tips from Dean on making the right sort of approach with some simple advice from this video.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
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