Search
shop

Looking for sponsorship? Watch and learn!

How should seek triathlon sponsorship? We asked HUUB founder - and sponsor of athletes of all levels - Dean Jackson, exactly that question
Chief Correspondent
Last updated -

HUUB founder Dean Jackson talks athlete sponsorship

“Build a relationship, become a friend… don’t just come with your hands out”

HUUB founder Dean Jackson has been involved in the triathlon industry for several decades now, across a range of blue chip brands even before he launched HUUB (www.huubdesign.com).

HUUB have just signed the Brownlee brothers to another four year contract – but Dean also support athletes of all levels from first-timers, not just those on the Olympic podium.

“Will you sponsor me?”

Having been on the end of thousands of “Will you sponsor me?” letters, emails and more, how do you stand out?

Before you start a “Dear Dean” request – be it to HUUB or any other brands – take some tips from Dean on making the right sort of approach with some simple advice from this video.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
tri-fit vortex tri suit review
TRI-FIT VORTEX tri suit review – race day approved performance
Maja Stage Nielsen Kat Matthews Jocelyn McCauley IRONMAN Texas 2023 podium photo credit IRONMAN
PremiumRacing to keep up: Is social media making us train harder?
Cadomotus Chronos triathlon cycling shoes
The triathlon cycling shoe that promises a 10-watt saving: Cadomotus Chronos Aero triathlon cycling shoes review
Wahoo ELEMNT RIVAL
PremiumTraining to heart rate vs power on the bike
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumHow to pace a triathlon to leave it all out there WITHOUT blowing up
latest News
Vincent Luis San Francisco 49ers tri suit 2025
Triathlon great Vincent Luis plotting T100 comeback after injury setback
Alistair Brownlee Olympics Triathlon London 2012 Podium Gold
It’s exam results time – and Olympic legend Alistair Brownlee nails the careers advice
Jess Learmonth T100 Vancouver joy 2025
Jess Learmonth is still daring to dream after childbirth and injury comebacks
Marten Van Riel finish line T100 Dubai 2024 photo credit PTO / T100
Van Riel faces World Championship fitness battle after revealing injury and mental health concerns
Chelsea Sodaro IRONMAN World Championship 2024 post race
Last chance saloon as final Kona and Nice spots up for grabs
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...