Nirvana Europe appoints new Chief Operating Officer

A leading travel and logistics brand the the triathlon and endurance sports market, Nirvana Europe have announced David Newton as Chief Operating Officer


It has today been announced that Sport England’s David Newton joins Nirvana Europe, bolstering the Senior Management Team as Chief Operating Officer.

David will be located at the company’s head office in Wallsend and will be responsible for the development of the marketing systems and processes that underpin Nirvana’s growing portfolio of international travel and logistics services.

David previously held the Executive Director role at Sport England, where he was responsible for Strategic Marketing & Digital Innovation, including the development and launch of the recent This Girl Can campaign, Fit Got Real and before then worked at Great Run for 15 years as Managing Director, having started his career at Procter & Gamble working with household names, including Pampers, Attends and Always.

David Newton, Nirvana Europe’s Chief Operating Officer said “It’s great to be working back in my native North East with Nirvana, having worked the last two years in London with Sport England.

“I worked closely with Nirvana during my time at Great Run, however I have also used their services personally when I recently completed the Austrian IRONMAN, and I honestly couldn’t have done it without them!

“I’m really looking forward to working with the team to explore and develop new market opportunities in this rapidly growing sector”.

Nigel Morris, Nirvana Europe’s Managing Director said: “We are delighted to welcome David and his wealth of experience to the team – he joins at a very exciting time for Nirvana as we develop and expand the brand as a specialist travel and logistics partner, working with some of the biggest sporting events in the world.

“Our growing portfolio includes IRONMAN, Great Run, Celtic Football Club and the ITU World Triathlon Series and David’s experience within marketing and sales, across retail and sport in both the public and private sector will be invaluable in leading us to successfully achieve our strategic objectives”.

In 2019, Nirvana celebrate 20 years in the event travel industry, a significant milestone in the company’s history.

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