Search
shop

Activity Wales Events have partnered with innovative brand TrueStart Coffee

TrueStart Coffee has been announced as the official Coffee Partner of The Long Course Weekend 2017, held in Tenby - 7th to 9th July
Last updated -

TrueStart Performance Coffee Powers ‘The Wales Swim’

TrueStart Coffee will be the official Coffee Partner of The Long Course Weekend, and Powering The Wales Swim during The Long Course Weekend 2017 (7th, 8th and 9th of July).

Activity Wales Events are excited to announce TrueStart’s involvement with The Long Course Weekend this year. 
TrueStart produce high quality, natural, synthetic free Performance supplements, regulated Coffee in which a precise amount of Caffeine is produced giving athletes a healthy energy boost without the caffeine crash, and also Hero energy bars in a range of intriguing enticing flavours including Coffee and Beetroot. Each scoop of TrueStart’s Colombian Arabica performance coffee has 95mg of natural slow release caffeine.

Both hot and cold coffee shots and Hero energy bars will be available throughout The Long Course Weekend for the athletes.

As TrueStart power The Wales Swim, cold coffee shots will be available to prior to the swim to prepare the athletes. 
Throughout the weekend, both The Wales Sportive and The Wales Marathon will have the TrueStart’s performance products available on feed stations.

“The team at TrueStart Coffee are super excited to be partnering with Long Course Weekend this year. The event is all about coming together to achieve something amazing through positivity and determination, with a family feel. It exactly matches what #TeamTrueStart is all about and we cannot wait to keep the athletes and their supporters fueled for the whole weekend with Performance Coffee shots and bars to help them up their game. See you there!”
Helena Hills, TrueStart CEO and Co-founder.

Written by
Press Release
Discover more
tri-fit vortex tri suit review
TRI-FIT VORTEX tri suit review – race day approved performance
Maja Stage Nielsen Kat Matthews Jocelyn McCauley IRONMAN Texas 2023 podium photo credit IRONMAN
PremiumRacing to keep up: Is social media making us train harder?
Cadomotus chronos aero triathlon cycling shoes
The triathlon cycling shoe that promises a 10-watt saving: Cadomotus Chronos Aero triathlon cycling shoes review
Wahoo ELEMNT RIVAL
PremiumTraining to heart rate vs power on the bike
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumHow to pace a triathlon to leave it all out there WITHOUT blowing up
latest News
Lionel Sanders intro 703 St George 2025
Lionel Sanders insists RED-S injury is ‘blessing’ in disguise as new diet is drawn up
Hayden Wilde finish line T100 London 2025
Hayden Wilde’s ‘DIABOLICAL’ race schedule as he chases both T100 and WTCS titles
Vincent Luis San Francisco 49ers tri suit 2025
Triathlon great Vincent Luis plotting T100 comeback after injury setback
Alistair Brownlee Olympics Triathlon London 2012 Podium Gold
It’s exam results time – and Olympic legend Alistair Brownlee nails the careers advice
Jess Learmonth T100 Vancouver joy 2025
Jess Learmonth is still daring to dream after childbirth and injury comebacks
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...