George Goodwin signs with Ribble Cycles and Drag2Zero

In associaton with

For 2020, British Middle Distance Pro George Goodwin will be riding a British brand, Ribble (

Ribble Cycles have supplied George with a custom painted, Ultra TTR frameset.

“During the 2019 season we started to think about what I needed in a frameset and how we could get the most out of it. The geometry of the Ultra TTR with the traditional head tube and steerer size meant we wouldn’t be constrained by components and the bike could be built to suit me. I’d seen how the Ultra TTR had been raced and optimised through the 2019 TT season by the Ribble Team riders and it met all of what I needed for my race bike. The integrated brakes and cabling solutions, plus the integrated storage options were really important. After the IRONMAN 70.3 World Championship in Nice I spoke to the team at Ribble and they were really keen and helpful.”

George Goodwin / Ribble / Drag 2 Zero / Cycle Powermeters
Photo Credit: Darren Wheeler / That Camera Man

Hope Cooper, Marketing Manager at Ribble Cycles, commented

“We’re excited to get George on the Ultra TTR platform. As a young  talent George has been excelling over the 70.3 distance and as a British brand we are keen to support young British talent to fulfil their potential. It’ll be good to see a bit of British competition too, with George joining fellow Ribble-supported triathletes Adam Bowden and Sam Proctor on-board their custom Ribble Ultra’s.”

George will also be teaming up with Simon Smart, founder of Drag2Zero (, who will be supporting George with wind tunnel testing, continued  advise on position development and D2Z Ergo arm rests and D2Z Ergo Ski poles.

George Goodwin / Ribble / Drag 2 Zero / Cycle Powermeters
Photo Credit: Darren Wheeler / That Camera Man

Industry leading aerodynamicist Simon Smart, founder of Drag2zero Ltd  has been recognised as one of the most influential people in the bike industry, being responsible for the design of a number of record-breaking products as well as helping some of the highest performing  Pro athletes go faster. Simon said, “We’re excited to work with George. His current position looks good and is well implemented but I  am sure there is more we can do to make it more efficient for him once we get in the wind tunnel early next month.”

Complimenting the work with Simon, the measurement and power analysis  will again be provided by Bob Tobin at Cyclepowermeters (, with the reliable G3 Powertap hub built into the rear disc and training wheels.

John Levison
Article by
TRI247's Chief Correspondent, John has been involved in the sport for well over 30 years, 15 of those writing on these pages. While his passion is triathlon, you'll also find him watching Boxing, Darts or at the theatre enjoying a good musical...