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Olympic Champion Gwen Jorgensen makes bike sponsor switch ahead of key Paris qualifying period

Gwen Jorgensen makes a major announcement ahead of the 2024 season.
Staff Reporter
Last updated -
STRENGTH. ENDURANCE. PERFORMANCE.

2016 Olympic Champion Gwen Jorgensen has announced her new bike sponsor for 2024, as the American short course star begins preparations for the new season.

Having only returned to the sport at the beginning of last year, Jorgensen made headway in the latter part of 2023 with a string of World Triathlon Cup victories, rising to World #29 by the end of the year.

Now with her full focus on gaining a spot on the American Olympic team heading to Paris this summer, Jorgensen is leaving no stone unturned as she seeks to return to winning ways at the highest level once again.

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Canyon partnership for 2024

Announcing her new bike sponsor on YouTube, having previously been with Cannondale for the 2023 season, Jorgensen revealed her new backers and the bike she would be riding as she bids for another Olympic Games.

World Triathlon Cup Karlovy Vary 2023 Gwen Jorgensen finish
Photo Credit: Ben Lumley / World Triathlon

“I am with Canyon for 2024. I’m super excited and the bike I’ll be riding is the Canyon Aeroad CFR. For 2024, I’ll be on a new bike with Canyon and I’ll be staying with Shimano for my components and I’ll be riding HED wheels.” 

Having just been set up on her new bike, the Boulder-based pro said that getting used to the setup would take some time, but that she was already confident the change would make dividends in the long run.

“When you have new fit, just like when you’re in the pool and you’re working on a new stroke, it can be difficult to accept that your power or speed is going to go down initially when you’re getting used to it, but I am someone who is always motivated by long term gains and I know in the long term this will be a much better and more powerful fit.” 

Already ‘world’s apart’ from last season’s starting point

Giving an additional update on her fitness as she prepares for the season, Jorgensen said her situation starting the year is completely different to the one that she found herself in 12 months ago, which is something she is taking great encouragement from.

“It’s going to be awesome [2024]. I think where I was last year, versus where I am now at this point is world’s apart. I’m able to sleep more than two hours at a time and train more so it’s exciting times.

“I think this time last year I was not where I am right now and right now I feel really unfit. I’m excited to have a base and to build on that because I think that’s something that will really reward me this year.”

With the key final qualification period for the Olympic Games drawing closer, Jorgensen will hope to replicate her World Triathlon Cup winning exploits at the highest echelon of short course racing come the start of the WTCS season.

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
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