Search
shop

Olympic Champion Gwen Jorgensen makes bike sponsor switch ahead of key Paris qualifying period

Gwen Jorgensen makes a major announcement ahead of the 2024 season.
Staff Reporter
Last updated -
STRENGTH. ENDURANCE. PERFORMANCE.

2016 Olympic Champion Gwen Jorgensen has announced her new bike sponsor for 2024, as the American short course star begins preparations for the new season.

Having only returned to the sport at the beginning of last year, Jorgensen made headway in the latter part of 2023 with a string of World Triathlon Cup victories, rising to World #29 by the end of the year.

Now with her full focus on gaining a spot on the American Olympic team heading to Paris this summer, Jorgensen is leaving no stone unturned as she seeks to return to winning ways at the highest level once again.

Advertisement

Canyon partnership for 2024

Announcing her new bike sponsor on YouTube, having previously been with Cannondale for the 2023 season, Jorgensen revealed her new backers and the bike she would be riding as she bids for another Olympic Games.

World Triathlon Cup Karlovy Vary 2023 Gwen Jorgensen finish
Photo Credit: Ben Lumley / World Triathlon

“I am with Canyon for 2024. I’m super excited and the bike I’ll be riding is the Canyon Aeroad CFR. For 2024, I’ll be on a new bike with Canyon and I’ll be staying with Shimano for my components and I’ll be riding HED wheels.” 

Having just been set up on her new bike, the Boulder-based pro said that getting used to the setup would take some time, but that she was already confident the change would make dividends in the long run.

“When you have new fit, just like when you’re in the pool and you’re working on a new stroke, it can be difficult to accept that your power or speed is going to go down initially when you’re getting used to it, but I am someone who is always motivated by long term gains and I know in the long term this will be a much better and more powerful fit.” 

Already ‘world’s apart’ from last season’s starting point

Giving an additional update on her fitness as she prepares for the season, Jorgensen said her situation starting the year is completely different to the one that she found herself in 12 months ago, which is something she is taking great encouragement from.

“It’s going to be awesome [2024]. I think where I was last year, versus where I am now at this point is world’s apart. I’m able to sleep more than two hours at a time and train more so it’s exciting times.

“I think this time last year I was not where I am right now and right now I feel really unfit. I’m excited to have a base and to build on that because I think that’s something that will really reward me this year.”

With the key final qualification period for the Olympic Games drawing closer, Jorgensen will hope to replicate her World Triathlon Cup winning exploits at the highest echelon of short course racing come the start of the WTCS season.

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
Discover more
Dave Ellis / Luke Pollard - World Para Triathlon Championships Pontevedra 2023
Golden opportunity – British Triathlon launches search for LA2028 paratriathlon guides
IRONMAN Lanzarote 2024 - Anne Haug on run course
Best marathon shoes for Ironman – the ‘legal’ super shoes you CAN wear to level up your run split
Challenge Sanremo 2024 - Photo: Jose Luis Hourcade
How to fuel your triathlon training: Expert nutritionist tips to help you nail every session
swim start IRONMAN World Championship Kona 2024 photo credit Tony Svensson IRONMAN
Level up your Ironman swim split – must-read tips from an expert swim coach
Ironman gear guide – everything you need to get to the finish line of a full distance triathlon
latest News
Taylor Knibb 2024 IRONMAN 70.3 World Championship Taupo New Zealand
US triathlon phenom Taylor Knibb hails great rival Kat Matthews for record-breaking IRONMAN Texas win
Richard Varga Jonny Brownlee Arzachena
Triathlon legend Jonny Brownlee reveals ‘Last Dance’ motivation behind latest challenge
IRONMAN Kona 2022 Age Group Results
How will “re-imagined” IRONMAN World Championship at Kona actually look for Age Groupers?
Lucy Charles-Barclay IRONMAN World Championship Kona 2023 Finish
IRONMAN World Championship goes ALL IN on Kona again with men and women to race on same day from 2026
Laura Philipp and Kat Matthews on the run at the 2024 IRONMAN World Championship
Nice gets consolation prize of 70.3 Worlds after IRONMAN World Championships return to Kona
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

Share to...