Search
shop

Olympic Champion Gwen Jorgensen makes bike sponsor switch ahead of key Paris qualifying period

Gwen Jorgensen makes a major announcement ahead of the 2024 season.
Staff Reporter
Last updated -
Get the ultimate guide to destination racing

2016 Olympic Champion Gwen Jorgensen has announced her new bike sponsor for 2024, as the American short course star begins preparations for the new season.

Having only returned to the sport at the beginning of last year, Jorgensen made headway in the latter part of 2023 with a string of World Triathlon Cup victories, rising to World #29 by the end of the year.

Now with her full focus on gaining a spot on the American Olympic team heading to Paris this summer, Jorgensen is leaving no stone unturned as she seeks to return to winning ways at the highest level once again.

Advertisement

Canyon partnership for 2024

Announcing her new bike sponsor on YouTube, having previously been with Cannondale for the 2023 season, Jorgensen revealed her new backers and the bike she would be riding as she bids for another Olympic Games.

World Triathlon Cup Karlovy Vary 2023 Gwen Jorgensen finish
Photo Credit: Ben Lumley / World Triathlon

“I am with Canyon for 2024. I’m super excited and the bike I’ll be riding is the Canyon Aeroad CFR. For 2024, I’ll be on a new bike with Canyon and I’ll be staying with Shimano for my components and I’ll be riding HED wheels.” 

Having just been set up on her new bike, the Boulder-based pro said that getting used to the setup would take some time, but that she was already confident the change would make dividends in the long run.

“When you have new fit, just like when you’re in the pool and you’re working on a new stroke, it can be difficult to accept that your power or speed is going to go down initially when you’re getting used to it, but I am someone who is always motivated by long term gains and I know in the long term this will be a much better and more powerful fit.” 

Already ‘world’s apart’ from last season’s starting point

Giving an additional update on her fitness as she prepares for the season, Jorgensen said her situation starting the year is completely different to the one that she found herself in 12 months ago, which is something she is taking great encouragement from.

“It’s going to be awesome [2024]. I think where I was last year, versus where I am now at this point is world’s apart. I’m able to sleep more than two hours at a time and train more so it’s exciting times.

“I think this time last year I was not where I am right now and right now I feel really unfit. I’m excited to have a base and to build on that because I think that’s something that will really reward me this year.”

With the key final qualification period for the Olympic Games drawing closer, Jorgensen will hope to replicate her World Triathlon Cup winning exploits at the highest echelon of short course racing come the start of the WTCS season.

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
PremiumAre we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Millie Breese Bristol Super Series 2025
WATCH LIVE as next-gen GB stars battle it out for Super Series titles
Cody Beals wins IRONMAN Lake Placid 2022 Photo credit Patrick McDermott / Getty Images for IRONMAN
‘Triathlon keeps breaking my heart’ – Canadian star still searching for storybook ending
Georgia Taylor Brown smiles Supertri Toronto 2025
Stars out in force as Supertri goes full circle and heads back to Jersey
An Ironman, a powerlifting competition, and a 100km ultra in three weeks – would you dare? Scott Britton does
Tommy Fury T100 French Riviera 2025
The curious case of Tommy Fury and the T100 triathlon – or should that be T70?
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...