Club La Santa

Canyon to host first ‘brand experience event’ in the UK

Chief Correspondent

Canyon are coming to Mercedes Benz World, Surrey, in March 2018


WIN a Canyon bike to the value of £1300

It’s the brand that has carried Jan Frodeno (2015, 2016) and Patrick Lange (2017) to victory at the IRONMAN World Championship in Kona, and now Canyon ( are giving you the opportunity to find out a lot more about the brand in a big way, with their first UK ‘brand experience event’.

The event is completely free – pre-register on the link below – and you will automatically be entered into a prize draw to win a Canyon bike of their choice up to the value of £1300. Here are the full details.

Canyon is pleased to announce its first ever UK brand experience event which will take place over two days at Mercedes Benz World at Brooklands in Surrey on the 24th & 25th March 2018. Canyon will be occupying over 1000m2 of exhibition area where over 40 Canyon bikes will be on display including some of our 2018 road and MTB models alongside some of the brand’s most iconic historic and concept bikes.

Canyon Brand Experience Event

Nick Allen, UK Market Manager says:

“We’re super excited to be hosting the first ever brand experience event in the UK. Because of the size of the space, we’re able to offer Canyon fans and potential customers the opportunity to get up close with a huge range of our 2018 bikes and check out iconic bikes from Canyon’s history.”

Canyon Brand Experience Event

Alongside the exhibition there will be the opportunity to test a selection of bikes at a demo tent just outside the main building for both days.

Canyon Brand Experience Event

Canyon will also be hosting a special exhibition of photography by Tino Pohlmann marking the last 11 years of Canyon bikes being ridden in the pro peloton – the Canyon story so far through the lens of a world class cycling photographer and close friend of the brand since 2007.

Canyon Brand Experience Event

An extensive 2-day program of talks on stage with Canyon athletes and engineers will be finalised soon and published in our news and stories section at

Canyon Brand Experience Event

The event is completely free, consumers are invited to pre-register their interest at and will automatically be entered into a prize draw to win a Canyon bike of their choice up to the value of £1300.

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
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