Triathlon Industry Association (TIA): fifth annual multisport athlete survey

Help develop the understanding of UK triathlon industry and win prizes

The Triathlon Industry Association (TIA) is launching its biggest ever, and fifth annual, survey of UK multisport athletes. Now embarking on its fifth year of researching the British triathlon community, TIA’s research aims to help develop the understanding of the sport in the UK. This will, in turn, support its growth and development post 2016.

Conducted over an intensive four-month period, starting this month, the project will seek to collect over 5,000 responses to provide an authoritative and insightful report into Britain’s triathlete population.

To incentivise survey responses, the industry has clubbed together to create a pool of over 70 prizes (valued at over £7000) that will be won by respondents throughout the project. From an overseas training destination through to a full performance assessment, prizes also include wetsuits, event entries, signed memorabilia and magazine subscriptions. These are all up for grabs in a long list that is still growing and can be viewed on the TIA website.

The UK multisport athlete survey explores areas such as participation and purchasing. It can be viewed via https://www.research.net/r/UK_multisport_survey_2016e.

TIA’s new Chair, Mel Berry urges as many as possible to grit their teeth and take part: ‘I am acutely aware that requests for feedback and opinion are coming at us from every direction and people are understandably fed up with it. However, triathlon is a relatively young sport and as an industry we want to ensure its continued improvement and growth, evidenced recently by Alistair Brownlee becoming BBC Sports Personality of the Year runner-up. To do that to best effect, we need to know what our community thinks, what they do and what they aspire to. We’ve got together some amazing prizes to ease the pain and I would like to say a massive thank you in advance to all those who take part!’

The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors and media, will be working in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.

The TIA study will provide a detailed insight into:

• Participation: ranging from when people started the sport to how active they are now
• Expenditure: what, where and when people are buying and how much they spend
• Demographic data: who are Britain’s triathletes and what else do they do?

The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.

To participate in the research and be in with a chance to win one of the fantastic prizes visit: https://www.research.net/r/UK_multisport_survey_2016e.