blueseventy and ETE announce partnership

blueseventy and Elite Training Experience (ETE) have agreed a partnership focussed in quality products and triathlon training camps


blueseventy and ETE partnership based on quality

blueseventy and ETE have formed a partnership based on the best quality equipment and triathlon training camps. ETE has recently completed a successful crowdfunding round to fund its growth, which blueseventy will be an integral part of.

Private investment into ETE will fund expansion, and the recent addition of a development squad to its portfolio. ETE’s goal is to deliver the best triathlon training camps – whatever an athlete’s level or goal. All athletes are able to train alongside TriSutto coach Perry Agass’ squad of elite athletes.

Coupled with this will be the opportunity to try blueseventy products, which are worn by athletes emerging first from the water everywhere from local sprint triathlons to the ITU World Series and the Ironman World Championships in Kona.

Julian Hucker, founder of ETE, commented: “We aim to offer high quality triathlon experiences, and our partnership with blueseventy reflects that.” The majority of 2018 camps will take place in Paphos, Cyprus, but will also visit Stellenbosch, South Africa.

He added: “We were introduced through our mutual partnerships with the Outlaw Triathlon. We have tried blueseventy products ourselves and been impressed by recent outstanding magazine reviews for their 2017 wetsuits and trisuits. We’re excited to be working on some custom products too, which the ETE Racing team will be the first to wear in training and competition.”

blueseventy’s Heidi Maxton has been instrumental in driving the partnership with ETE. She said: “Julian and ETE are fantastic partners to work with. We both want to attract more people to our sport, and ensure that they have enjoyable experiences that encourage them to make triathlon part of their lifestyle for the long term. I’m looking forward to seeing what we can achieve together.”

Blueseventy and ETE will both be at the expo at the Outlaw Half Triathlon in Nottingham this weekend (20-21 May).

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