For many years, there has been a regular bike count at the Ford Ironman World Championships, which brands use to track their progress in sales/market share terms, for both marketing purposes, and as a measure of their acceptance - or not - with the athletic population at which they are aimed.

This year there was an additional count - shoes - carried out by Newton Japan (www.newtonrunning.com), and the results have been provided as an exclusive to Tri247. The guys and girls from Newton counted the first 1000 shoes across the line in Kona, and the results were:

Asics 25.2%
Saucony 11.4%
Newton 11.1%
Brooks 10.1%
Zoot 6.8%
Mizuno 6.6%
Adidas 5.2%
K-Swiss 4.3% (virtually all were pro athletes...)
New Balance 4%
Avia 1.7%