Tue 7th Feb 2012
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Kona shoe count
Posted by: Editor
Posted on: Monday 12th October 2009


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For many years, there has been a regular bike count at the Ford Ironman World Championships, which brands use to track their progress in sales/market share terms, for both marketing purposes, and as a measure of their acceptance - or not - with the athletic population at which they are aimed.

This year there was an additional count - shoes - carried out by Newton Japan (www.newtonrunning.com), and the results have been provided as an exclusive to Tri247. The guys and girls from Newton counted the first 1000 shoes across the line in Kona, and the results were:

Asics 25.2%
Saucony 11.4%
Newton 11.1%
Brooks 10.1%
Zoot 6.8%
Mizuno 6.6%
Adidas 5.2%
K-Swiss 4.3% (virtually all were pro athletes...)
New Balance 4%
Avia 1.7%


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Have Your Say
Re: Kona shoe count
Posted by rodgerdodger
Posted at 06:32:15 7th Feb 2012
Reply to this

Does this mean that less than 1.7% of the competitors wore Nike shoes. I might be many thousands of miles away, but it sounds suspect to me.
Re: Kona shoe count
Posted by Editor
Posted at 06:32:15 7th Feb 2012
Reply to this

Good spot - does sound odd to me too. I've gone back to the source to double check that a line wasn't missed on the data I received. Will update/advise as soon as I get confirmation.
Re: Kona shoe count
Posted by Tri60
Posted at 06:32:15 7th Feb 2012
Reply to this

Something is off on your shoe count. Your percentages only add to 86.40%. ..something's missing.
 
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