Search
shop

Betting on triathlon: Eckuity invests in PTO for wellness and health

Two new interesting link ups for the Professional Triathletes' Organisation, with a strong focus on health and wellbeing
Last updated -
Get the ultimate guide to destination racing

Leading global venture capital giant Eckuity has made a ‘strategic investment’ in the Professional Triathletes’ Organisation (PTO).

Eckuity says it invests in organisations which ‘deliver a strong positive impact on healthcare outcomes, wellness and enhancement of human condition’.

The PTO has already earmarked the investment to help the organisation attain recognition and rewards for its professionals that are currently available to those sportspersons competing in other sports.

Meanwhile, Eckuity will use the PTO’s major event broadcasts to promote exercise in the fight to battle chronic diseases.

COVID study

The partnership comes hot on the heels of a study released by Discovery Vitality in February which showcased a link between regular exercise and and better outcomes in relation to COVID-19.

The ground-breaking study of 65,000 South Africans showed that individuals who were highly engaged in physical activity were associated with a 34% lower risk of hospital admission, 41% lower risk of ICU admission, 45% lower risk of ventilation and 42% lower risk of death.

Even individuals who participated in moderate physical activity had better outcomes than the low physical activity group.

PTO athletes an inspiration

The PTO’s Executive Chairman, Charles Adamo, said: “Our PTO Professionals provide an inspiration to all those who face challenges in their lives and want to overcome obstacles and achieve their potential.

“We believe Eckuity’s healthcare expertise will assist in our goal of creating a more health and wellness conscious community by providing access to innovative healthcare technologies.”

Youssef Sebban, Managing Partner at Eckuity, said: “We are fully aligned behind PTO’s mission and believe the management team will consistently deliver world-class events bringing this sport the coverage it so rightly deserves, thus providing a high profile platform for influencing our culture to better mental and physical health.”

Dialling into the DNFs

In addition, the PTO has also announced an ambitious project with Precision Fuel & Hydration to drastically cut the amount of ‘nutrition-related DNFs’ in the inaugural PTO Tour.

With 4% of competitors failing to finish on average – and the ‘Did Not Finish’ rate upwards of 15% on some of the hotter courses, the PTO has moved swiftly to help its triathletes keep on top of their nutrition.

“Ending up with a DNF after months of training is incredibly frustrating and disappointing. With that in mind, we set out to find a sports nutrition partner who would be able to really make a difference and we found this in Precision Fuel & Hydration,” PTO CEO Sam Renouf said. 

Stuart Dick
Written by
Stuart Dick
Stuart is a graduate of the University of Sunderland with a masters' degree in Sports Journalism. He spends a lot of his time running and cycling around West Yorkshire, England.
Discover more
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumTriathlon’s mid-season report card: Tim Don on who’s raising the bar this triathlon race season
TRI-FIT VANGUARD tri suit review
The entry-level tri suit with a serious amount of performance for the price point – TRI-FIT VANGUARD review
Hayden Wilde bike supertri Boston 2024 photo credit supertri
Premium10 ways to make your road bike faster and more aero for triathlons
Kristian Blummenfelt photo credit: PTO Canadian Open
PremiumIs your gut health impacting your performance? The untapped potential of good gut health for triathletes
Laura Philipp and Kat Matthews on the run at the 2024 IRONMAN World Championship
PremiumHas triathlon reached peak performance? Tri experts and legends on how much faster triathletes could get
latest News
Georgia Taylor Brown Santa Vall gravel race 2025 photo credit Santa Vall and Gravel Earth Series
Kate Waugh and Georgia Taylor-Brown among strong British line-up at T100 London
Triathlon superstar Hayden Wilde to make shock comeback at London T100
Lionel Sanders wins 70.3 St George 2025 photo credit Getty Images for IRONMAN
‘Intimidating’ to go into Worlds after four months off – but Lionel Sanders up for the challenge
Georgia Taylor-Brown Alex Yee Super League Triathlon Malibu 2021
Triathlon’s most decorated Olympic duo now honoured by their former University
Olav Aleksander Bu Photo credit: Roj Ferman | Surpas
Top triathlon coach Olav Aleksander Bu says it’s all about the team after Uno-X bag first Tour de France win
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...