Search
shop

Limelights Sports to run London and Blenheim Palace Triathlons

Limelight Sports, the organisers of the London Duathlon are to take over the running of the London Triathlon and the Blenheim Palace Triathlon from 2019
Last updated -

Limelight Sports adds three of UK’s biggest participation events to its portfolio

Limelight Sports, the agency of the active world, is taking over the running of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event from 2019. The events are being licensed by owner IMG, a leading sports, events, fashion and media company. The move further enhances Limelight Sports’ growing event portfolio, which includes the world’s largest duathlon London Duathlon, Swimathon and the Royal Parks Half Marathon, as well as a roster of agency clients including Nike, FA, MLB, Fitbit and J.P.Morgan.

The AJ Bell London Triathlon is the world’s largest Triathlon event, attracting more than 10,000 competitors and 30,000 spectators, and significant television coverage on Channel 4 and Sky Sports. The Bloodwise Blenheim Palace Triathlon is the only event to take place in a World Heritage site and has almost 7,500 competitors. Etape Caledonia is the original closed road sportiff, which remains one of the UK’s leading cycling events usually attracting 5,000 entrants racing on closed roads through stunning Scottish countryside.

Limelight Sports will run all aspects of these three iconic events with the ambition of continued growth, and attracting new participants and commercial partnerships. The events have been hugely successful over the past decade, delivering a great experience and engaging tens of thousands of people in their respective sports, and raising millions of pounds for charity.

Commenting on the new appointment, CEO at Limelight Sports, Craig Dews said, “This is a terrific new opportunity for us, and we are very excited about getting the chance to take these events forward and further enhance their status and reputations. The London and Blenheim Triathlons and Etape Caledonia are three of the most popular and established participation events in this country. They will help us further grow the active world, encouraging more brands to engage their audiences through active experiences, whether by partnering with iconic events or developing their own experiences and campaigns. We are looking forward to working with the local communities, stakeholders and authorities to gain the appropriate support and approvals in order to fully develop the events.”

Written by
Press Release
Discover more
Challenge The Championship Marjolaine Pieree
How to qualify for Challenge The Championship – and why it should be on your triathlon bucket list
Cadomotus aero triathlon cycling shoes
Can your triathlon cycling shoes make you faster? How shoe choice could speed up your triathlon finish times
French Riviera T100 bike course Esterel
Is this the ultimate middle distance triathlon bike course? We rode the French Riviera T100 bike course and it’s EPIC
Ironman gear guide – everything you need to get to the finish line of a full distance triathlon
Challenge St. Pölten 2024 - image credit Jose Luis Hourcade / Challenge Family
Expert swim coach on the three most common swim mistakes age group triathletes make (and how to fix them!)
latest News
The PTO's CEO Sam Renouf
PTO reveal ambitions of matching Roth and Kona as French Riviera T100 triathlon course details unveiled
Sam Long St George 2024 photo credit Getty Images for IRONMAN
‘No No No’ – Sam Long says he felt ROBBED by swim cancellation at ‘69.1 Chattanooga’
IRONMAN World Championship 2024 Nice Age Group Swim Start
IRONMAN to review World Championship slot allocation model after fears raised for Age Group women
Jonny Brownlee / Jonathan Brownlee - Super League Triathlon London 2023
Did the Brownlee brothers nearly join pro cycling’s Team Sky after 2012 Olympic heroics?
Kristian Hogenhaug interviewed after The Championship 2025
Danish triathlon star highlights blistering bike split as key to The Championship success.
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

Share to...