“I feel like we’ve made a difference”: Spencer Matthews on fear, purpose and finishing PROJECT SE7EN

Spencer Matthews on the highs and lows of his epic triathlon adventure - and the moment it all finally made sense
News Director
Last updated -
Get the ultimate guide to destination racing

After 21 days, seven continents and a challenge that pushed him further than anything he has attempted before, Spencer Matthews says the emotion that keeps rising to the surface is one he didn’t fully expect: pride.

Just three weeks after completing his first ever full-distance triathlon, the 37-year-old has now completed seven of them – on seven continents – to set a new Guinness World Record and raise vital awareness for James’ Place, the men’s suicide-prevention charity.

And while he’s still processing the reality of what he put his body and mind through, when he sat down with TRI247 he told us the true significance of it only really hit him the moment he arrived home.

“James’ Place were deeply moved by it – they surprised me at the airport. Clare Milford Haven, James’ mother, was in tears. It made it all make sense,” he explained. “There were moments where you wonder why you’re doing it. And then you realise you actually don’t fully know – until that moment.”

Advertisement

Calm before the storm

When Matthews first stepped into the Royal Docks in London to begin PROJECT SE7EN, he spoke of the “calm and peace” he found in the early-morning water.

Three weeks later, he stepped into the freezing water in Antarctica — and this time, calm was nowhere to be found.

He had seven wildlife spotters monitoring for leopard seals. He had spent nine months fearing the swim. And the moment he jumped into the water, everything felt on the limit.

“It was life-threatening if you got it wrong,” he told us. “My face went completely numb, I lost the use of my left hand, and I was swallowing so much water that I was vomiting during the swim. I felt boiling hot inside the thick wetsuit but freezing on the outside. It was horrible – an hour and 48 minutes of heavy discomfort.”

Spencer Matthews Antarctic swim
Spencer starts his swim in Antarctica [Photo credit: Matt Stone | Stone Visuals UK]

And that was just the beginning of the final Ironman.

“At my lowest point… I’m not suffering as much as a suicidal man”

No amount of physical preparation could remove the simple fact that Matthews was exhausted. The distances hurt. The logistics were relentless. Antarctica stretched him to breaking point.

But whenever despair crept in, the purpose behind the challenge – and the men James’ Place supports – always cut through the noise.

“At my lowest point of suffering, I’m not suffering as much as a suicidal man. That was always front and centre. Remember why you’re doing this,” he says he repeatedly told himself.

He is clear that Project SE7EN wasn’t purely selfless – he thrives on challenge, adventure and exploring the limits of his own resilience.

But helping James’ Place save lives?

That, he says, changes everything.

“If we save even one life because of this, then absolutely – it’s worth it.”

Advertisement

A strangely peaceful 18-hour bike ride

With the airstrip closed due to weather, Matthews ended up riding the bulk of his Antarctic bike leg on a 200-metre icy stretch, turning back and forth hundreds of times. It took him 18 hours 51 minutes.

And yet, he says it wasn’t the nightmare it sounds.

“I just accepted it early. Ignored the speed, ignored the time. Listened to music, thought about my wife, tried to stay positive. In a strange way it was cathartic.”

Spencer Matthews Antartctic bike
Spencer Matthews celebrates finishing the bike leg [Photo credit: Matt Stone | Stone Visuals UK]

Every epic challenge has a heartbeat behind the scenes. For Matthews, that was Chris Taylor – the logistical architect of the project and the steady voice when things threatened to go wrong.

From fixing a torn wetsuit with duct tape to joining Spencer for the final 40km of the Antarctic ride, Taylor’s presence was constant.

“He’s a mastermind. Calm under pressure. You struggle to get a reaction out of him even when things go badly. I couldn’t love him more.”

We’ll focus on Chris in more detail in a follow-up article as well as hearing about what may come next for Spencer.

Coming home

But back to Antarctica and after crossing the line – to complete two Guinness World Records – you might expect the emotional peak to be the finish itself.

But for Matthews, it was walking through the airport doors after landing back in London.

“Nothing beats your kids. The doors opened and Theodore was right there along with Gigi and Otto. It was a beautiful moment.”

And straight after our interview he was heading back to the airport to greet his wife Vogue Williams who is returning from her own incredible adventure in the ‘I’m A Celebrity’ jungle.

His priority now is simple: recover, rest, and spend Christmas with his family.

  • James’ Place offers free, life-saving therapy for men in suicidal crisis. For more details or if you’d like to donate, click here.
Spencer Matthews finishes PROJECT SE7EN 2025
Spencer Matthews finishes PROJECT SE7EN [Photo credit: Matt Stone | Stone Visuals UK]

Jonathan Turner
Written by
Jonathan Turner
Jonathan Turner is News Director for both TRI247 and RUN247, and is accustomed to big-name interviews, breaking news stories and providing unrivalled coverage for endurance sports.  
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
Are we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Alex-Yee-Eliud-Kipchoge-Coros-meeting-post-London-Marathon-2025
Eliud Kipchoge, Sir Mo Farah, Kilian Jornet and Keely Hodgkinson all hail Alex Yee’s 2:06 marathon
Alex Yee Hayden Wilde Boston supertri 2024 celebration photo credit supertri
Supertri double down on mass participation events in 2026 – with pros racing alongside
Gwen Jorgensen finish line women world cup dubai 2025
Olympic champ Gwen Jorgensen sixth on return to racing after Haglund’s deformity surgery
Rosie Wild wins Patagonman 2025
Patagonman Xtri 2025 results: Brownlee on podium as fellow Brit Wild bosses women’s race
Sam Long wins at IRONMAN 70.3 Eagleman in June 2025.
IRONMAN 70.3 La Quinta 2025 results: USA domination as Sam Long and Kirsten Kasper deliver on home soil
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
247 Endurance

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...