Search
shop

AB + AI: Alistair Brownlee joins forces with tech biz Athletica

The aim is the "world's most intelligent training plan ever".
Last updated -
Get the ultimate guide to destination racing

Double Olympic champion Alistair Brownlee will help integrate Artificial Intelligence (AI) and triathlon training after teaming up with coaching technology firm Athletica. 

Brownlee will provide Athletica with business and product support because of what he describes as its “combination of expert scientific understanding and brilliant programming”. 

The 33-year-old, who is targeting a sub-seven hour IRONMAN this year, believes AI can enable coaches to get the best out of their athletes without sacrificing the importance of good relationships. 

“Working on that interface between machine prediction and coaching, I thought it’s brilliant thing to do,” Brownlee told HIIT Science

“To be offered the chance to shape that in a small way is something that really excited me. 

“There’s so much data around. The easy bit is collecting it. The difficult bit is using it to prescribe information.” 

Advertisement

Maximising performance

Athletica analyses data from athletes’ devices to help maximise performance. It has a library of thousands of sessions which AI arranges into adapted programmes. 

On its website, the company states: “By merging expertise in the fields of exercise science, coaching, and technology, our team is driven to provide the world’s most intelligent training plan ever.” 

Planned since 2015 and launched in 2020, the company is comprised of sport scientists, coaches, computer scientists, and mathematicians seeking to answer the question: “What training should I do today?” 

Empowering coaches

Brownlee goes further into his reasons for joining Athletica in a blog post on the company website

He said: “There are plenty of options out there to record and analyse our data. For a while I’ve been interested in combining this and other data inputs with our best understanding of human physiology to offer training prescriptions.  

Alistair Brownlee Happy Sub7
Alistair Brownlee, who will take part in Sub7Sub8 this summer (Credit: Mana Studios).

“For me, it’s crucial that the people at the centre of the project are human physiology experts – to ensure that the platform is grounded in the most appropriate science taken in the correct context.  

“I believe it’s also essential that the barrier to entry is as low as possible; that the models can function using inputs from the least number of gadgets, the profiling can be done as easily as possible and human perception is taken into account.  

“As someone who is not a computer scientist, I want to see AI used to drive genuine and valid continuous adaptation of training programmes, producing results that can be validated and ingrained in a constant feedback loop of progress.  

“And finally, I’m fascinated by the challenge of working with scientists and programmers to develop the interface between the AI-produced suggestions and the human coach.” 

Brownlee said that Athletica’s AI “takes into account your initial parameters, your training data and the human inputs of perceived exertion and post-session comments to constantly keep an athlete on the optimal training path”.  

He added: “Most importantly, it soon will bring these features to coaches to empower them to be the best they can be.  

“That is why I am excited about the future of training for endurance sports. And, the role Athletica and AI has to play in it.” 

Written by
Ed Mezzetti
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
PremiumAre we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Lucy Charles Barclay finish line T100 London 2025
Nine out of 10 T100 winners set to battle it out in next race in Spain
Els Visser Challenge Almere Amsterdam
Challenge Almere-Amsterdam 2025 race preview: all to play for as home town heroes, former champions and long course debutants toe the start line
Hayden Wilde wins T100 French Riviera 2025
Hayden Wilde says it was ‘an honest mistake’ racing in unauthorised prototype shoes
Millie Breese Bristol Super Series 2025
WATCH LIVE as next-gen GB stars battle it out for Super Series titles
Cody Beals wins IRONMAN Lake Placid 2022 Photo credit Patrick McDermott / Getty Images for IRONMAN
‘Triathlon keeps breaking my heart’ – Canadian star still searching for storybook ending
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...