ROKA Sports, Inc. and British Triathlon announced a new partnership today, naming the Dallas-based performance multisport brand as the Official Swim Category Sponsor of British Triathlon. In an agreement that extends through 2020, the partnership grants ROKA exclusivity in numerous product categories including wetsuits, swim skins, swimwear, goggles, and swim gear (including kickboards, pull buoys, resistance aids, and more).
“We are thrilled to partner with British Triathlon,” said Rob Canales, co-founder and CEO of ROKA. “One of the driving principles of our company is to serve athletes through innovation, and we are excited to offer our latest collection of high-performance products to British Triathlon. It’s a tremendous honor to play a role in helping the world’s best athletes in their quest to perform to their full potential.”
Jack Buckner, CEO British Triathlon, added: “Our exciting partnership with ROKA is a fantastic opportunity to further support, inform and inspire triathletes to be the very best they can be. With the support of a company so dedicated to helping individuals exceed their limits, we can ensure British Triathlon Home Nation members have the best possible opportunity to achieve their own personal goals within the sport. We’re looking forward to what the next four years will bring with ROKA.”
Winning seven world titles in 2016, ROKA athletes achieved unmatched and unprecedented success, highlighted by Gwen Jorgensen’s win in Rio. ROKA Pro Vicky Holland shared the Rio podium with Jorgensen, finishing third to become the first British woman to win an Olympic medal in triathlon. ROKA athletes earned titles at the IRONMAN® 70.3 World Championship (Holly Lawrence and Tim Reed) and finished the season on top of the ITU World Triathlon Series Rankings (Mario Mola Diaz and Flora Duffy).
Along with the new partnership with British Triathlon, ROKA has enhanced its global fulfillment by partnering with Borderfree. The e-commerce provider simplifies international shopping by displaying prices in local currency, along with a final total, including duties, during checkout. Borderfree will process all transactions, and is trusted by numerous global brands to provide fast, reliable shipping. Customer service needs will continue to be addressed directly by ROKA.