Join Lucy Hall and Mark Buckingham at Volvo Sheffield launch on Tuesday 28 January

Chief Correspondent

GO Tri Challenge plus Q&A at at the new Stoneacre Motor Group Volvo site


Launch party at new Sheffield retailer set to be a sporting success with triathlon challenge event

A new Volvo retailer in Sheffield is gearing up for a launch party with a twist, complete with athletic challenges hosted by British triathletes, Lucy Hall and Mark Buckingham.

Members of the local community are invited to the official launch event of the new Stoneacre Motor Group Volvo site on Tuesday 28 January from 6pm to 8pm, where they can enjoy Prosecco on arrival, before testing their sporting abilities in a GO TRI Challenge, complete with prestigious prizes for the winners.

In addition to the challenge, canapes and drinks will be served, accompanied by a live singer and a chance to put any sporting queries to the triathletes in an exclusive Q&A session. There will also be an opportunity to find out more about the future of electric vehicles – an area of growing importance to both business and retail customers.

Volvo Sheffield / Lucy Hall / Mark Buckingham


GO TRI Active – Running skills at the Volvo Dealership Launch

2019 saw the launch of the Volvo partnership with British Triathlon. To celebrate this exciting new venture, GO TRI have teamed up with Volvo to host a GO TRI Active session alongside the Volvo Stoneacre, Sheffield dealership launch. Come along and join in this FREE fun session which will focus on run and transition skills in the heart of the Volvo dealership.

Time: 6pm – 7pm (with the option to stay for the launch evening afterwards)
Cost: FREE

Booking is essential as places are limited to 20 participants

Once you have booked on you will receive all the finer details a few days before the session.

What you’ll need

General kit list:

  • Trainers
  • Shorts/Leggings
  • T-Shirt or top
  • Water bottle
  • Towel


  • All you need is a pair of trainers

The new Volvo site on Penistone Road, Sheffield will be opened by Kristian Elvefors, Managing Director of Volvo Car UK, and will house multi-award winning local retailer, Stoneacre Motor Group, with an investment of £6m to improve facilities for customers.

The new site will feature Volvo’s signature lounge area, complete with Scandi-style furniture, cakes and coffee. Large panoramic glass walls will allow customers to see all activity in the new workshops from the comfort of the lounge, where they can enjoy a Swedish “fika” coffee break, or continue working with free Wi-Fi.

Volvo Sheffield / Lucy Hall / Mark Buckingham

As well as relocating, the Sheffield-based retailer has also expanded, with a larger showroom, including a greater display of Approved Used Volvo Selekt models on the forecourt and increased customer parking.

Russ Sorsby, General Manager of Stoneacre Volvo Sheffield, said: “We are delighted to celebrate the launch of our new showroom, not least because this development reflects our commitment to improving customer experiences.

“Volvo has been an Official Vehicle Partner of British Triathlon since March 2019, and with Lucy and Mark on hand to set benchmark times on the GO TRI Challenge, we cannot wait to see how our guests compete!

“The party is set to be a fantastic evening, with the first 100 guests through the door receiving an exclusive welcome gift, so we’re looking forward to inviting the community to meet Lucy and Mark, enjoy the evening’s entertainment, and take a look around our fantastic new premises!”

Stoneacre Motor Group is a family-run business with over 25 years of motor sales experience. Established in Scunthorpe in 1994, Stoneacre rapidly developed into one of the UK’s fastest growing car retailers, with 45 locations nationwide.

For further information about Stoneacre Motor Group, Sheffield, please email or visit

John Levison
Written by
John Levison
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