ROUVY becomes official IRONMAN partner and acquires FulGaz

IRONMAN have announced a new multi-year partnership with ROUVY, the “world’s most realistic indoor cycling app”, which becomes the Official Digital Sports Platform of the IRONMAN and IRONMAN 70.3 Triathlon Series.

In addition to the new partnership, ROUVY has also acquired FulGaz, the current Virtual Cycling Platform of the IRONMAN and IRONMAN 70.3 Global Series, from The IRONMAN Group.

Ride IRONMAN routes from home

For age-groupers, the headline here is that the new partnership between IRONMAN and ROUVY will make it easier to train for destination races – or recce a few bike courses if you’re still deciding which race to enter.

ROUVY’s USP is that they record real routes on location, and create an augmented reality, interactive version which riders can experience while indoor cycling. Numerous courses from IRONMAN and IRONMAN 70.3 races around the world, including IRONMAN 70.3 Mont-Tremblant, IRONMAN 70.3 Zell Am See-Kaprun, IRONMAN 70.3 Oregon, and the IRONMAN 70.3 European Championship in Jönköping, will now be accessible on ROUVY – with more being added throughout the year. 

The courses are set to have marked aid stations, which alongside interactive features such as realistic corner braking and real-time data analytics may be a handy tool for athletes training for races far away from home. Commenting on the announcement, IRONMAN CEO Scott DeRue said: “Over the last few years, ROUVY has been on the leading edge of revolutionising the indoor cycling platform, and with their technology and commitment to innovation, we will elevate the athletes’ virtual training experience to an entirely new level. Pairing our iconic IRONMAN and IRONMAN 70.3 routes with ROUVY’s seamless user experience, immersive technology, and unparalleled data analytics, we will help both novice and experienced triathletes perform at their very best and have a lot of fun doing it.”

What is ROUVY?

ROUVY is an indoor cycling app, which connects with your smart bike or turbo trainer. The platform features realistic HD videos which are filmed on location, and turns these videos into immersive, augmented reality versions of real routes from around the world. Alongside a growing library of routes, the app also has a range of workouts and training plans.

The acquisition of FulGaz and the partnership with IRONMAN marks another development in ROUVY’s growth in recent years as the platform gains in popularity. Petr Samek, CEO of ROUVY stated: “Our collaboration with IRONMAN marks a significant milestone in making ROUVY the go-to indoor cycling platform for triathletes. We’re thrilled to provide users with an immersive and effective way to train, helping them achieve their triathlon goals and discover courses around the world that they may never have the opportunity to ride in real life. Furthermore, this exciting development continues to evolve the experience for all ROUVY users alike.”

What next for FulGaz users?

Alongside the addition of the newly available IRONMAN courses, ROUVY will also now include 20 of the most popular FulGaz routes. For now, FulGaz users will still be able to use the platform as usual – with ROUVY set to share further details ‘in due course’ on additional developments.

Athletes who sign up to an IRONMAN/IRONMAN 70.3 race will also be able to access a 30-day free trial on ROUVY.

Head to our ROUVY section to learn more about the indoor cycling platform.