A new brand to the TCR show (www.tcrshow.com) this year is Danish sporting apparel company Fusion.

Fusion is a Danish company that specialises in the production of high performance sporting apparel for Triathlon, Cycling and Running. Fusion was formed in Aalborg (Denmark) 10 years ago, and through its manufacturing precision, use of high quality materials and constant strive to deliver innovative products it has become a leading sports clothing manufacturer in the Scandinavian market. Fusion has also achieved popularity in other European countries such as Belgium and Holland.

Fusion has a rich heritage in the field of multi-sport, in fact it's owners and founders were previously involved in the start-up of Principia, the Danish cycle company which dominated the Triathlon market in Denmark and Germany, and achieved immense popularity in the UK for its engineering quality.

This heritage of engineering excellence is continued in Fusion today with all products manufactured in Europe using only high quality technical fabrics. From the start of 2009, Fusion products will be available in the UK through it's export partner Fusion Sports UK Limited. Fusion will be brining their latest Triathlon, Cycling, Running and Compression products to be available at selected retailers or through its on-line store www.fusionsportsuk.co.uk.

Fusion will also be displaying an array of their 2009 products at the TCR 09.