New shoes help runners make the transition to more efficient midfoot/forefoot running technique

Newton Running, the revolutionary Boulder, Colorado running shoe company, announces the launch of two new shoe models for this Autumn. The Sir Isaac and Lady Isaac guidance trainers are designed for runners who want to transition their running form to a more efficient midfoot/forefoot style, but still require a supportive heel and mid-section.

"We are very excited about the arrival of the Sir Isaac and Lady Isaac,” states Newton’s co-founder, Danny Abshire. “These shoes feature the proven, patented technology found in our performance line and incorporate a footprint geometry that provides a smoother transition for those seeking to run more naturally, efficiently and injury-free."

The Isaac guidance trainers both feature a highly breathable closed mesh upper with lightweight ergonomic support strapping, metatarsal stretch panels and slip-proof laces. The midsole features second-generation Action/Reaction Technology™ in both the forefoot and the heel as well as a unique midfoot/rearfoot support chassis for added stability. The outsole features durable, high-grip actuator lugs, increased toe spring, high-wear carbon rubber with traction tread and an enhanced heel bevel to aid in transition to a natural running gait. The Sir Isaac weighs 10.9 ounces (men's size 9) and the Lady Isaac weighs in at 8.9 ounces (women's size 7).

Staying true to Newton Running’s green commitment, the Sir Isaac and Lady Isaac feature 100 percent recycled laces, webbing and insole topsheets, 10% recycled outsole rubber and 100 percent recycled shoeboxes and packaging.

The Sir Isaac and Lady Isaac will retail for £110, and be available at Newton retailers and at www.newtonrunning.co.uk in October.