Rotor plans to complement its Ágilis cranks, with the launch of the new 3D crank as its flagship standard crankset before the 2009 end of season trade shows.

Rotor's aim is to offer two competitive products with its expanded collection, with the Ágilis catering to the middle of the crankset market and the 3D catering to the high end. Having been designed with the sole aim of fulfilling the requirements of the most demanding and powerful athletes like the Cervelo TestTeam’s Thor Hushovd, the 3D crank will offer consumers exceptional rigidity coupled with a competitive weight, while the Ágilis will continue to offer is distinctive tuning look and impressive performance at its current price point.

"Several months of scrutinous internal testing preceded the wildly successful competition launch of the 3D cranks at the Giro d’Italia, where they whipped up a storm with four separate stage victories”, said Phillip Lucas, Sales manager of ROTOR Bike Components. "At the moment we are finalizing testing on pre-production models with professional athletes and doing 'hands off' trials with select end-users spread over several continents, in the worst real world conditions we can find.”

Rotor reports that feedback from both the Cervelo TestTeam and its worldwide network of distributors has been excellent, so shops can expect to see the first batch of sample cranks in the coming month or so. If the project continues to surpass all requirements as it has done up until today, it is not unrealistic for consumers to expect to see the first cranks available for sale in shops as early as during the Tour de France, with the latest possible launch date being before the end of season trade shows.