INTRODUCING ‘ELETE’

THE ONLY 100% PURE AND NATURAL, NO SUGAR, NO CALORIE, SCIENTIFICALLY TESTED, AND PROBABLY MOST EFFECTIVE ELECTROLYTE SPORTS HYDRATION DRINK PRODUCT IN THE WORLD

Sports people across the UK will welcome the launch of the elete range of 100% natural ionically charged electrolyte products that are derived from the evaporation of the mineral-rich water in the Great Salt Lake in Utah with nothing else added. elete contains all four of the key electrolytes (magnesium, potassium, chloride and sodium) in ionically charged form together with other beneficial naturally occurring trace and ultra trace elements which enable the body to:

• Maintain hydration
• Prevent muscle cramps
• Sustain energy and endurance
• Enhance mental focus

These benefits can help during all forms of exercise including training, when competing and can even aid a faster recovery. Common symptoms like dehydration, cramping and loss of energy can regularly hamper performance, but these can be rapidly eliminated by using elete whose perfectly balanced, ionically charged electrolytes enable quick, effective assimilation.

FURTHER BENEFITS OF ELETE

• No additives at all i.e. no sweeteners, preservatives, colourings or flavourings
• No calories
• Reduces volume of water required to hydrate by 50%
• Flexible to use - can be added to any food or drink
• Excellent value – cheaper than any other sports drink or mix

MRI (UK) is conscious that elete pure ionically charged electrolyte solution could sound too good to be true – so it is happy to provide samples for people to try for themselves and see the results first hand – a negative response has yet to be recorded.

ELETE REDUCES AMOUNT OF WATER NEEDED TO HYDRATE BY MORE THAN 40% compared to water alone – a significant benefit when considering how heavy water is to carry. This was revealed in a peer review published study using forest fire fighters in California in the summer of 2008 carried out by The University of Montana, in which 8 fire fighters were given water with elete added and 8 were given plain water over a period of five days of intense forest fire fighting. The results were astounding; those with elete in their water on average consumed 42.6% less fluid.

JUST ADD TO WATER – OR TO ANY FOOD OR DRINK – as elete comes in a concentrated form its use can be highly flexible to meet the specific needs of any individual’s sports nutrition regimen or taste preference. For example, elete could be taken just before an event with carbohydrates, during an event with just water and afterwards with a protein drink to aid recovery.

THE CHOICE OF PROFESSIONALS - elete has already received strong endorsement from many leading high endurance sports men and women, particularly in the grueling sports of international championship cycling, rowing, marathon running and multi-event challenges as well as having received the official endorsement of the US golfing PGA Tour Partners Club.

PURE PROVENANCE
elete is derived from the inland sea water of the Great Lake in Utah in the United States. This body of water is about the size of the area inside the M25 and is fed with water and minerals from a largely wilderness area the size of Ireland. elete’s supply of water with naturally charged ionic electrolytes is harvested and then produced from a facility on the northern shore of the lake which is in an environmentally protected area. Here at the MRI plant, only natural processes are used in the complex concentration procedures used to concentrate the sea water prior to it being finally produced, mixed and tested, thus giving elete true provenance and traceability.

A PERFECT BALANCE OF IONIC ELECTROLYTES – MAGNESIUM BEING THE KEY.
Whilst electrolytes have been used for many years by athletes and sports professionals, existing products and brands will typically contain only one or two electrolytes, usually in a non-ionically charged form which are not easily assimilated by the body. For optimum benefits and hydration, all four major electrolytes (in particular magnesium) are required in an ionically charged form; in fact electrolytes are only true electrolytes when they are ionically charged as they do not function properly otherwise.

Sweating and physical stress deplete magnesium which works with other electrolytes to prevent muscle cramps, and helps the body to properly utilize oxygen, so magnesium replacement is essential for sports people. elete contains a perfectly balanced ionically charged combination of magnesium and the three other major mineral electrolytes (potassium, sodium and chloride), as well as over 60 other naturally occurring trace and ultra trace elements. (For more about the science see below)

A SPORTS DRINK FOR AS LITTLE AS 7.5p PER 500ml.
elete comes in liquid concentrate as elete Electrolyte Add-In and also in tablet form under the name elete Tablytes. elete Electrolyte Add-In is available in four different sizes. Starting with a mini 25ml refillable pocket size pack (RRP £6.49) which will make up 20 x 500ml servings of sports drink, there are then three refill sizes available in 120ml, 240ml, and 480ml containers. The 480ml container can make up 384 x 500ml servings of electrolyte sports drink for an amazing 7.5p per drink.

elete Tablytes (for those who require electrolytes in an ultra-compact tablet format) are available in packs of 90 capsules at an RRP of £13.95, with each capsule providing the same amount of electrolyte needed to make up a 500ml drink.

WHERE TO BUY
The elete range of products are available on-line at www.eletewater.co.uk. The product range is also available at selected cycling shops, running stores, triathlon stores, sporting-goods stores and on-line sites.