It’s been quite a ride for UK apparel brand, Bonk (www.bonkathletic.com) in recent months.
In August 2016 they were set to close at the end of the year – only to be ‘reborn’ at the beginning of 2017!
They have now released details of there “Comeback Collection” – a subscriber-only offer, with a seven day pre-order promotion. Here are the details, along with a few images of the new t-shirts.
Bonk, a UK lifestyle and performance apparel label for the athletic community, is delighted to announce the launch of its “Comeback Collection”, a carefully crafted range of six lifestyle t-shirt designs featuring the return of Bonk’s best-selling Aero t-shirt and fresh twists on core Bonk favourites.
This subscriber-only offer will launch on FRIDAY 28TH APRIL with a 7 day pre-order promotion running UNTIL MIDNIGHT ON THURSDAY 4TH MAY.
Existing Bonk customers and those of its current event partners (Always Aim High Events, Brutal Events, Basingstoke Half Marathon, Deva Triathlon & Equinox 24) will automatically receive an exclusive invitation only email including big pre-order discounts on the day of the launch, Friday 28th April.
New customers shouldn’t fret though as they can also be a part of the action and benefit from generous discounts, simply by subscribing via this link to the Bonk mailing list before MIDNIGHT ON THURSDAY 27TH APRIL in order to receive their own invitation-only email on launch day.
All subscribers will then have 7 days to peruse and buy! This first release will not be on general sale.
Charlie Evans, Founder and MD of Bonk, said: “Our new t-shirt collection is the culmination of years of experience and rapport with our followers. We have always placed huge importance on the feedback we get from our customers and providing a personal touch is at the core of our service; this launch is all about celebrating the community spirit that Bonk has fostered over the years, rewarding loyalty and celebrating our new partnerships. I think we have a pretty good idea of what athletes like to wear and hope that the designs we have chosen, following some great feedback on the graphics that we recently shared on social media, will not only appeal to our existing supporters but also inspire the new!”