TRI247
Search
shop

Mirinda Carfrae claims sponsorship money disparity between men and women in triathlon

Mirinda Carfrae on equal pay in the triathlon industry.

Staff Reporter
Last updated -
SHOP

Triathlon is a sport praised and revered by many for its pursuit of equality, but it seems men and women still might not be playing with an equal deck in all areas.

Former IRONMAN world champion Mirinda Carfrae, working as an analyst during the broadcasts of the PTO Tour US Open races last weekend, talked during Saturday’s pro women showdown about what she says is a disparity in sponsorship dollars.

Asked by fellow analyst Jack Kelly why women’s time trial positions weren’t being taken to the extreme in a similar way to the men, Carfrae claimed that because of the financial implications of bike testing and innovation, women were on the back foot.

Carfrae claimed the difference in sponsorship money between men and women means male pros have the finances to chase the extra few percentage improvements which come from altering their bike position.

“Just more money in sponsorship for the men”

“I think, there’s equal prize money in the women’s field here, obviously with the PTO and the WTCS prize money is equal, but there’s just more money in sponsorship for men. Magnus [Ditlev] for example would have some massive deals, some big bike contracts and that just allows you to have more money to spend on things like that [bike fairings].

“That being said though, people like Magnus or other athletes would invest that money, or take a loan out almost, I know some athletes who take all the money they have and invest it in bike tech. I don’t think the women’s racing is quite there yet, I think we will see it in years to come as popularity of the sport grows and sponsors recognise how amazing these women are and how much they bring to the sport.”

Advertisement

Carfrae on triathlon sponsorship deals

Whilst Carfrae acknowledges that triathlon is in many ways a long way ahead of other sports when it comes to equal pay, she claims the difference in sponsorship contracts is very real.

The Championship 2022 Ashleigh Gentle Bike Aero
Photo Credit: Jose Luis Hourcade

“Obviously these women are very good and the contracts in this sport compared to other sports are good, the equality is very good, but a European male, even compared to an American male, their contracts are just way bigger.

“The best thing about triathlon is since its inception there has always been equal prize money, and that goes back 20-30 years, which is such a great step forward compared to other sports. But in the sponsorship world, you would be very surprised about the big contracts for the European men, maybe even the American and Australian men, where there is just a lot more money available.”

Tomos Land
Written by
Tomos Land
Tomos Land is a triathlon & running journalist whose expertise lies in the professional world of short course & long distance triathlon, though he also boasts an extensive knowledge of ultra-running.
Discover more
T100 Singapore Age Group bike course
Ultimate sightseeing – the must-do city centre triathlons
TRI-FIT Geo Coral women's tri suit
TRI-FIT GEO Women’s Tri Suit Review – How does it fare in our quest for the ultimate long course kit?
Jonny Brownlee swim pool neom 2022 Photo Bartlomiej Zborowski Superleague Triathlon
Jonny Brownlee on the pool swimming drills to do now to get faster in open water
sebastien kienle at challenge st polten
Let’s race… Challenge St Pölten
Fanni Szalai Arena Games Sursee 2023 photo credit Darren Wheeler That Cameraman SLT
supertri E next gen talent – meet the 6 future superstars to watch in London
latest News
lionel sanders wins oceanside 2024 [Photo credit: Donald Miralle / IRONMAN]
Lionel Sanders shares next step in season plan after IRONMAN 70.3 Oceanside victory
Alex Yee run Paris Test Event 2023 [Photo credit: World Triathlon / Wagner Araujo]
World Triathlon shares full picture on Paris Olympic Games swim situation amid water quality concerns
Rosie Wild in British Army training.
British Army trailblazer set to make professional triathlon debut at Challenge Gran Canaria
Laura Philipp IRONMAN 70.3 European Championship Tallinn 2023
Middle Distance Roundup: Stars set for Peru, Cebu and Valencia in action packed weekend
Hannah Moore Swansea 2023
‘Happy, healthy and winning medals’ – Hannah Moore bids to crown comeback in Paris
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
Invalid email address
The SBRX Group

Proudly elevating endurance sports through content, products & services

SBRX
RUN247
Share to...