Search
shop

Well that was popular: 70.3 St. Petersburg sold out

Someone got their marketing right - the first M-Dot event in Russia, IRONMAN 70.3 St. Petersburg, sells out in just 31 hours
Chief Correspondent
Last updated -
Get the ultimate guide to destination racing

First IRONMAN event in Russia sells out in 31 hours

Announced two weeks ago (HERE), open for entries on Monday this week – and 2,500 entries later, the debut of IRONMAN 70.3 St. Petersburg is sold out.

I tried to round-up the raft of recent IRONMAN new event European announcements last week (ironically, alongside the news of another one…), and in the case of Russia, it would appear that the M-Dot machine has clearly identified a large demand.

“While the overwhelming majority of the athletes in the event’s first edition are from the host country, competitors from 42 nations and regions will toe the starting line in St. Petersburg, the country’s ‘culture capital’.”” is the news today, with Stefan Petchnig, the Managing Director of IRONMAN Europa, Middle East and Africa adding:

“We knew the excitement was there, howwever, to fill a first-year event this fast is remarkable by any means and I would like to congratulate the local organising team on a sold-out event. We are very much looking forward to welcoming all of these athletes to St. Petersburg.“

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Laura Siddall Challenge Roth 2025 finish line
PremiumLaura Siddall: 10 things I’ve learned from my professional triathlon career
Ruth Astle finishing IRONMAN Vitoria 2024
PremiumHow to cope with a DNF: Elite athletes share their stories
PremiumIs your evening workout routine wrecking your recovery? Expert physiologist on how to improve recovery and what NOT to do
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumTriathlon’s mid-season report card: Tim Don on who’s raising the bar this triathlon race season
03/07/2025 - Tour de France 2025 - Grand départ Jour 2 - Lille - Présentation des équipes -Jonas Vingegaard (Team Visma-Lease a Bike)
PremiumWhat triathletes can learn from the Tour de France pro peloton
latest News
Norseman Triathlon 2023 Start
The Norseman 2025: Date, start time and how to follow live for ‘the race that makes athletes cry’
Jan Frodeno Cheesehead PTO Tour US Open 2023 Milwaukee
Triathlon legend Jan Frodeno goes outside his comfort zone to take on epic UTMB challenge
Matthew Marquardt wins IRONMAN Lake Placid 2025
Matthew Marquardt reveals why he would do IRONMAN Lake Placid again “in a heartbeat”
Premium‘The difference from triathlon is so big – there’s no comparison’: Maya Kingma on life in the Women’s WorldTour peloton
Sam Laidlow wins IRONMAN Leeds 2025
Sam Laidlow hails ‘special’ IRONMAN Leeds crowd after one fan sign turned chiller into thriller
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...