Search
shop

Wales Sportive announces closed road expansion

'Bike Day' at the Long Course Weekend - The Wales Sportive - will feature "comprehensive road closures" for the tenth anniversary edition
Last updated -
Get the ultimate guide to destination racing

Activity Wales Events, organisers of the global multisport event Long Course Weekend, have announced that this year’s Wales Sportive, to be held on July 6th, will have comprehensive road closures, restrictions and diversions in place.

The Long Course weekend is set to attract 12,000 athletes, almost six times the size of the IRONMAN Wales event they introduced to the Principality back in 2011. The event is now franchised in Holland, Australia and Mallorca with talk of two more events coming on line for 2020.

Matthew Evans, Activity Wales Events says “For the past nine years we have run the sportive (www.thewalessportive.com) on open roads, but the demand for the event, television coverage and locals moving in their day-to-day business means we have now moved to dedicated roads for traffic and dedicated roads for the cyclists.”

The Wales Sportive / Activity Wales Events / Long Course Weekend

Economically, the event brings in over 160,000 bed nights to the local economy and well over £9 million in revenue for local businesses. However, it’s the core values of the event; with free advertising for local businesses, 95% local delivery partners, youth business programme, free college consultancy, run with a loved one channels, medals for all children, that really has been the secret to the enormous growth and repeat business levels for the event.

Scott Powell, Activity Wales Events says “Our Mallorca event (www.sportivemallorca.com) is now probably one of the most incredible bike rides in Europe, with stunning fast closed roads and an incredible atmosphere. Bringing this to Wales and adding it to the already incredible experience at Long Course Weekend will add a completely new dimension and opportunities for athletes and businesses alike.”

The Wales Sportive / Activity Wales Events / Long Course Weekend

The volunteer programme has raised thousands of pounds for local charities, organisations, sports groups and schools – with many sports teams making it their annual weekend – earning a playing kit as a thank you for their help.

Now televised in over 100 countries the Long Course Weekend this year will celebrate its 10th Anniversary and will, without doubt, be the biggest show the team has delivered to date.

www.longcourseweekend.com / www.thewalessportive.com

Written by
Press Release
Discover more
Laura Siddall Challenge Roth 2025 finish line
PremiumLaura Siddall: 10 things I’ve learned from my professional triathlon career
Ruth Astle finishing IRONMAN Vitoria 2024
PremiumHow to cope with a DNF: Elite athletes share their stories
PremiumIs your evening workout routine wrecking your recovery? Expert physiologist on how to improve recovery and what NOT to do
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumTriathlon’s mid-season report card: Tim Don on who’s raising the bar this triathlon race season
03/07/2025 - Tour de France 2025 - Grand départ Jour 2 - Lille - Présentation des équipes -Jonas Vingegaard (Team Visma-Lease a Bike)
PremiumWhat triathletes can learn from the Tour de France pro peloton
latest News
Sam Long wins IRONMAN 703 Gulf Coast 2023 [Photo credit: Julio Aguilar / Getty Images for IRONMAN]
Sam Long opens up on US triathlon stars struggling in Europe after big move brought ‘complete mental breakdown’
lionel sanders wins oceanside 2024 [Photo credit: Donald Miralle / IRONMAN]
Lionel Sanders pinpoints the BIGGEST difference from Mark Allen era of triathlon
Sam Laidlow celebrates Challenge Roth win 2025
Triathlon superstar Sam Laidlow went from near DNS at Challenge Roth to epic glory
Alex Yee supertri Neom 2024 win Photo credit: Darren Wheeler | supertri
Supertri Toronto 2025: How to watch live as Alex Yee makes his triathlon return
Dan Lorang Head of Performance BORA - hansgrohe
Touching and heartfelt tribute from Anne Haug’s coach after she announces triathlon retirement
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...