Search
shop

Non Stanford unveiled as new Pedalcover ambassador

With its roots in Wales, Pedalcover Insurance is proud to add another Welsh athlete to its list of ambassadors as Non Stanford joins the team
Last updated -

Non Stanford has been announced as the latest ambassador for Pedalcover Insurance.

Stanford, who claimed first place in the ITU World Cup in Chengdu in May, joins the Pedalcover team as it adds to its impressive profile of UK athletes.

The Bridgend-born athlete, who is a member of the British Triathlon squad based in Leeds, is the latest GB athlete to support the insurance brand, following the previous addition of teammate and world triathlon champion Vicky Holland.

She joins a pool of talented athletes including Tom Bishop, Lucy Charles, Morgan Davies, Catherine Jameson, and Olly Simon, all existing Pedalcover ambassadors.

Non Stanford PedalcoverBacked by one of the UK’s largest insurance providers, Pedalcover is the UK’s first home insurance provider for cyclists.

Replacing the need to take out separate bike insurance, or specify multiple bikes on a home insurance policy, Pedalcover is unique in that it combines all bikes and accessories under a single policy providing cover during training, leisure and competition time, at home and abroad.

Founder Darren Thomas, a former international pro-am cyclist, said “Adding Non to our growing pool of ambassadors is really exciting for us. We are very proud of our Welsh roots and it’s great to have another Welsh athlete on our books. We’re confident that she’ll be a great ambassador for our brand as we continue to go from strength to strength.”

On joining team Pedalcover, Non said: “I’ve always heard positive things about Pedalcover and their unique brand, so when I was invited to become an ambassador I was absolutely thrilled.

“Pedalcover is so unique because it provides cover for multiple bikes, on top of everything else, which is definitely invaluable for all levels of cyclist or triathlete.

“Taking away the need to buy separate insurance for your bikes is certainly a relief and means that it couldn’t be easier to get cover – one policy, one price, one renewal.”

Pedalcover is the UK’s first home insurance provider dedicated to cyclists and triathletes. Keen to give something back to sport and the people who compete, Pedalcover supports governing bodies such as Welsh Triathlon, GB athletes including Olympic Bronze medallist Vicky Holland, as well as event operators including Alway Aim High events.

Due to its success and the originality of its offering, Pedalcover and its founder Darren have picked up and been shortlisted for a number of awards including Product Innovation at the prestigious British Insurance Awards, Wales Entrepreneur of the Year, GB Entrepreneur of the Year and the Wales Business Awards. It was also included in Startups 100 2016 – the definitive index of the UK’s 100 fast growth-potential new businesses.

Written by
Press Release
Discover more
Challenge Sardinia location
Let’s race… Challenge Forte Village Sardinia
Are calf sleeves actually worth it for triathletes? How many watts aero calf compression sleeves could save you
Laura Siddall Patagonman Xtreme Triathlon 2023
PremiumAre we in a triathlon boom, or hurtling towards burnout? Laura Siddall on the growth of the sport
Is sports nutrition bad for you? Ultra-processed foods are under siege, and athletes are caught in the cross fire – but should we be worried?
Challenge Barcelona 2023 - Photo Credit: Jose Luis Hourcade
The ultimate city break triathlon race-cations: from Challenge Barcelona to Singapore T100 these are the best city centre races to combine multisport with sightseeing
latest News
Millie Breese Bristol Super Series 2025
WATCH LIVE as next-gen GB stars battle it out for Super Series titles
Cody Beals wins IRONMAN Lake Placid 2022 Photo credit Patrick McDermott / Getty Images for IRONMAN
‘Triathlon keeps breaking my heart’ – Canadian star still searching for storybook ending
Georgia Taylor Brown smiles Supertri Toronto 2025
Stars out in force as Supertri goes full circle and heads back to Jersey
An Ironman, a powerlifting competition, and a 100km ultra in three weeks – would you dare? Scott Britton does
Tommy Fury T100 French Riviera 2025
The curious case of Tommy Fury and the T100 triathlon – or should that be T70?
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...