Search
shop

PedalCover to sponsor Brownlee brothers of the future

Bespoke insurance provider, Pedalcover, is to support future talent in the sport with sponsorship of the Yorkshire Triathlon Academy
Chief Correspondent
Last updated -

PedalCover Insurance has signed a deal to become the main sponsor of the Yorkshire Triathlon Academy.

The home insurance provider, which was developed to provide bespoke cover to triathletes and cyclists, has committed to supporting the Academy for the next year as part of its ‘from grass roots to gold medals’ programme.

The Yorkshire Triathlon Academy is one of ten regional talent academies, which are the foundations of the triathlon talent pathway in England and GB. It has a history of producing elite triathletes including Alistair and Jonathan Brownlee.

The financial sponsorship from PedalCover will provide the Academy with the support required to allow triathletes to progress further up the talent pathway, including coaching, training camps, equipment and competition support.

PedalCover joins others sponsors including The Brownlee Foundation and blueseventy.

Pedal Cover support Yorkshire Triathlon Academy

This is the latest announcement from the award-winning insurance brand, after earlier this year announcing that GB triathlon Non Stanford was joining Team PedalCover as an ambassador.

Backed by AXA one of the UK’s largest insurance providers, PedalCover is recommended by GB athletes and triathlon clubs from around the country including Leeds & Bradford Triathlon Club.

Its ‘from grass roots to gold medals’ programme includes a partnership with Welsh Triathlon, its own triathlon team which supports emerging British talent and the sponsorship of Olympic bronze medallist Vicky Holland.

Sinan Osman of British Triathlon, said: “I am delighted to have PedalCover as a main sponsor for the Yorkshire Triathlon Academy. Sponsors are critical to us and their contribution will ensure that we have the funds to find and train the Olympians of the future.”

Darren Thomas, founder and managing director of PedalCover, said: “We’re very proud to be teaming up with the Yorkshire Triathlon Academy to become its main sponsor.

“As a former semi-professional cyclist, I know how hard it is at the start of your career. Through PedalCover, I wanted to be in a position to support the next generation of GB triathletes.

“Through this sponsorship we’re able to help nurture the talent we have in triathlon in the UK and give something back to the sport we love.

“We’re also delighted to be alongside The Brownlee Foundation and we hope to work with them throughout the coming year.”

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumHow to pace a triathlon to leave it all out there WITHOUT blowing up
FORM Smart Swim 2 PRO lens close up
FORM Smart Swim Pro 2 Goggles review: can these high tech goggles actually help you to train smarter and swim faster?
Premium‘The difference from triathlon is so big – there’s no comparison’: Maya Kingma on life in the Women’s WorldTour peloton
Laura Siddall Challenge Roth 2025 finish line
PremiumLaura Siddall: 10 things I’ve learned from my professional triathlon career
TRIFIT VORTEX tri suit
The small but mighty tri brand you NEED to know about: Why TRI-FIT are on a mission to disrupt the triathlon apparel scene
latest News
Kristian Grue wins Norseman 2025
Norseman 2025: Grue and Skala conquer ‘Zombie Hill’ and the world’s TOUGHEST triathlon
Hayden Wilde happy T100 Singapore 2025
Hayden Wilde – is he BACK for T100 London after injury nightmare?
Sam Laidlow run Roundhay Park IRONMAN Leeds 2025
‘I’m ready for it’ – Sam Laidlow on why triathlon is hitting new heights in 2025 ahead of IRONMAN World Champs
Alistair Brownlee Olympics Triathlon London 2012 Podium Gold
Olympic icon Alistair Brownlee reveals most British thing ever when it comes to fuelling recovery
Lionel Sanders IRONMAN 70.3 Oceanside 2025 celebration finish line
Lionel Sanders provides BIG update on triathlon comeback
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...