Triathlon Consultants, the award-winning UK distribution company headed up by former elite athlete Mike Trees, are the official UK & Ireland distributors for fast growing running shoe brand, Newton Running (www.newtonrunning.co.uk).

The brand, worn by athletes such as Michellie Jones, Craig Alexander and Natascha Badmann was specifically sought out by Mike: "we feel that Newton Running completes our portfolio, with 2XU (clothing and wetsuits), and Ceepo (bikes), we now have what we feel are complimentary brands which provide the highest quality to athletes. We only want to work with products we believe in".

Mike has been putting the shoes to good use himself recently: "I truly believe in the forefoot/midfoot approach to running, and this is enhanced by the Newton shoes. I recently ran under 9 minutes for 3000m for the first time in many years using the shoes, and all of our testing suggests they are worth around one second per lap for me personally, others have reported greater benefits".

Newton shoes have very quickly gained popularity with triathletes in the US, with some Ironman events reporting that 20% of athletes are racing in the shoes.

CLICK HERE FOR NEWTON RUNNING STOCKISTS

For more information, contact info@triathlonconsultants.com