Search
shop

Jan Frodeno, still chasing ‘perfect day’, joins Supersapiens

Whisper it quietly but Jan Frodeno believes he can get even better after becoming the latest star athlete to sign up with Supersapiens.
Last updated -

Jan Frodeno says he still hasn’t had his ‘perfect day’ in triathlon yet – and is now targeting even greater performance after becoming the latest star athlete to sign with Supersapiens.

The U.S.-based sports performance company has made huge investment into the sport recently, inking a major deal with IRONMAN to become title sponsor of the World Championship in Kona for 2021 and 2022.

Partnering with the 39-year-Frodeno – himself already a three-time Kona winner – is a major coup as triathlon prepares to return to ‘The Big Island’ in October following that COVID hiatus in 2020.

Frodeno a major coup for Supersapiens

“Adding an athlete as world-class as Jan to the Supersapiens team makes perfect sense,” said the company’s CEO Phil Southerland.

“A dominant competitor who recently began integrating the latest tech in his training, we are proud to work with Jan on his fueling strategy and empower him to make data-backed decisions to maximise performance.”

Frodeno himself believes he has not yet reached the limits of his own performance – a terrifying thought for the rivals trying in vain to knock him off top spot in the long-distance hierarchy.

“Having had the chance to use the technology in training over the last few months, I’ve realised how much there is for me to learn,” he said.

“I’ve already made significant changes to my fuelling based on the data and I’ll look to implement more over the coming years as my body adapts and I continue my pursuit for excellence.”

Jan still seeking ‘perfect day’

“I haven’t had my perfect day in long-distance triathlon yet. I am still searching for my own personal limits.”

Supersapiens has also bought up title sponsorship of a number of major European events, including IRONMAN UK (which takes place in Bolton on Sunday), IRONMAN Hamburg, IRONMAN France and IRONMAN Emilia Romagna.

The next big date in Frodeno’s calendar is that much-publicised TRI BATTLE Royale head-to-head with Lionel Sanders. That is scheduled to take place in Allgäu, Germany on Sunday July 18.

Stuart Dick
Written by
Stuart Dick
Stuart is a graduate of the University of Sunderland with a masters' degree in Sports Journalism. He spends a lot of his time running and cycling around West Yorkshire, England.
Discover more
Challenge The Championship Marjolaine Pieree
How to qualify for Challenge The Championship – and why it should be on your triathlon bucket list
Cadomotus aero triathlon cycling shoes
Can your triathlon cycling shoes make you faster? How shoe choice could speed up your triathlon finish times
French Riviera T100 bike course Esterel
Is this the ultimate middle distance triathlon bike course? We rode the French Riviera T100 bike course and it’s EPIC
Ironman gear guide – everything you need to get to the finish line of a full distance triathlon
Challenge St. Pölten 2024 - image credit Jose Luis Hourcade / Challenge Family
Expert swim coach on the three most common swim mistakes age group triathletes make (and how to fix them!)
latest News
The PTO's CEO Sam Renouf
PTO reveal ambitions of matching Roth and Kona as French Riviera T100 triathlon course details unveiled
Sam Long St George 2024 photo credit Getty Images for IRONMAN
‘No No No’ – Sam Long says he felt ROBBED by swim cancellation at ‘69.1 Chattanooga’
IRONMAN World Championship 2024 Nice Age Group Swim Start
IRONMAN to review World Championship slot allocation model after fears raised for Age Group women
Jonny Brownlee / Jonathan Brownlee - Super League Triathlon London 2023
Did the Brownlee brothers nearly join pro cycling’s Team Sky after 2012 Olympic heroics?
Kristian Hogenhaug interviewed after The Championship 2025
Danish triathlon star highlights blistering bike split as key to The Championship success.
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

Share to...